The Reputation Economy

Praise

“As the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. With the Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures.”
–Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

“In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves — and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world.”
–Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance.

“How do you become ‘reputation rich’ in a world where reputation is more valuable than money or power? Ask Michael Fertik…or read this book. This is a detailed glimpse of your future. Ignore it at your peril.”
– Tim Ferriss, tech investor and author of The 4-Hour Workweek

 
“Michael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn’t scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world’s leading authority on our new reputation economy, but he’s invested his considerable intellect in writing the definitive study of this economy. A must read by technology’s most provocative CEO/writer.”
 -Andrew Keen, author of Digital Vertigo and Cult of the Amateur

“Who are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn’t under your control. This Silicon Valley veteran lays out in shocking detail what he’s learned, and how to protect ourselves in a world that seeks to make our personal data impersonal–by applying analytics to limit or expand our rights and opportunities.”
– David Kirkpatrick, author, The Facebook Effect and founder, The Techonomy Conference

“In our digital age, where the world is teeming with data, a good reputation is becoming a scarce good. The emerging Reputation Economy is profoundly influencing our opportunities and choices. Read this book, not just to know why, but to understand how you can thrive in this brave new world.”   
-Viktor Mayer-Schönberger, Professor of Internet Governance, Oxford University and co-author of Big Data


“As much or more than anyone else, Michael Fertik understands both the perils and promise of the growing (and inevitable) Reputation Economy.  Now he has written a clear-eyed critique of how Big Data and Big Analytics will shape our futures, and how all of us can optimize our digital dossiers to be successful in this brave new world.”
-Jon Leibowitz, former Chairman of the Federal Trade Commission.”