Random House New Releases - Photography - Careers

Successful Self-Promotion for Photographers by Amanda Sosa

2013-02-27T00:30:00-05:00

Successful Self-Promotion for Photographers Expose Yourself Properly
Written by Elyse Weissberg and Amanda Sosa

eBook, 160 pages | Amphoto Books | Photography - Careers | $9.99 | 978-0-8041-3712-6 (0-8041-3712-9)

There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.

In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

The Luminous Portrait by Ulrica Wihlborg

2012-04-24T00:30:00-05:00

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering Photographs
Written by Elizabeth Messina and Jacqueline Tobin
Foreword by Ulrica Wihlborg

Trade Paperback, 176 pages | Amphoto Books | Photography - Careers; Photography - Subjects & Themes - Children; Photography - Subjects & Themes - Celebrity | $29.99 | 978-0-8174-0012-5 (0-8174-0012-5)

Infuse your images with glowing, luminous light

From high-profile wedding and portrait photographer Elizabeth Messina comes this beautiful guide to shooting lush, romantic portraits exclusively in natural light. Whether you’re photographing children, weddings, maternity and boudoir, or portraits of any kind, The Luminous Portrait will inspire you with Elizabeth’s personal approach and award-wining images, sharing the art to making flattering portraits that appear “lit from within.”

The Luminous Portrait by Ulrica Wihlborg

2012-04-24T00:30:00-05:00

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering Photographs
Written by Elizabeth Messina and Jacqueline Tobin
Foreword by Ulrica Wihlborg

eBook, 176 pages | Amphoto Books | Photography - Careers; Photography - Subjects & Themes - Children; Photography - Subjects & Themes - Celebrity | $18.99 | 978-0-8174-0013-2 (0-8174-0013-3)

Going Pro by Skip Cohen

2011-10-18T00:30:00-05:00

Going Pro How to Make the Leap from Aspiring to Professional Photographer
Written by Scott Bourne and Skip Cohen

Trade Paperback, 240 pages | Amphoto Books | Photography - Careers; Photography - Reference; Business & Economics - E-Commerce - Internet Marketing | $29.99 | 978-0-8174-3579-0 (0-8174-3579-4)

You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

Going Pro by Skip Cohen

2011-10-18T00:30:00-05:00

Going Pro How to Make the Leap from Aspiring to Professional Photographer
Written by Scott Bourne and Skip Cohen

eBook, 240 pages | Amphoto Books | Photography - Careers; Photography - Reference; Business & Economics - E-Commerce - Internet Marketing | $16.99 | 978-0-8174-4973-5 (0-8174-4973-6)

The Photographer's Survival Guide by Suzanne Sease

2011-05-24T00:30:00-05:00

The Photographer's Survival Guide
Written by Amanda Sosa Stone and Suzanne Sease

eBook | Amphoto Books | Photography - Careers | $19.99 | 978-0-8174-3587-5 (0-8174-3587-5)

Practical, real-world advice for commercial photographers

At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:

• Establishing a recognizable style that is all your own
• Creating a website and portfolio, including costs, selecting images, and working with a designer
• Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers
• Estimating, bidding, and negotiating your fee
• Doing the job: prep work, the actual shoot, post-production, and billing
• Understanding the stock photography business

The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions.

The Photographer’s Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand.

The accompanying CD contains 21 invaluable forms and templates–for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more–that photographers can download.

From the Trade Paperback edition.

The Fast Track Photographer Business Plan by Dane Sanders

2010-12-14T00:30:00-05:00

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground Up
Written by Dane Sanders

eBook, 224 pages | Amphoto Books | Photography; Photography - Careers | $14.99 | 978-0-8174-3576-9 (0-8174-3576-X)

NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you

-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

The Fast Track Photographer Business Plan by David DuChemin

2010-12-14T00:30:00-05:00

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground Up
Written by Dane Sanders
Foreword by David DuChemin

Trade Paperback, 256 pages | Amphoto Books | Photography - Careers; Photography | $16.99 | 978-0-8174-0000-2 (0-8174-0000-1)

Fast Track Photographer, Revised and Expanded Edition by Richard N. Bolles

2010-05-18T00:30:00-05:00

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography Business
Written by Dane Sanders
Foreword by Richard N. Bolles

eBook, 240 pages | Amphoto Books | Photography - Careers; Photography | $13.99 | 978-0-8174-3575-2 (0-8174-3575-1)

Become the professional photographer you were meant to be.

Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to:

·        Use your unique skills and talents to carve out a niche all your own.
·        Avoid the mistakes most photographers make.
·        Choose a business style that fits the way you want to spend your time—and live your life.

Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track!

Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!

"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."
—Scott Bourne, publisher and host of Photofocus.com

"As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”
—Amit Gupta, founder of Photojojo.com

“This book is worth its weight in gold.”
—Gary Fong, photographer, author, and creator of the Lightsphere

“The best resource for today’s photographer—BAR NONE!”
—Scott Sheppard, host of “Inside Digital Photography”

From the Trade Paperback edition.

Fast Track Photographer, Revised and Expanded Edition by Richard N. Bolles

2010-05-18T00:30:00-05:00

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography Business
Written by Dane Sanders
Foreword by Richard N. Bolles

Trade Paperback, 240 pages | Amphoto Books | Photography - Careers; Photography | $16.99 | 978-0-8174-0001-9 (0-8174-0001-X)

Random House New Releases - Photography - Careers

Successful Self-Promotion for Photographers by Amanda Sosa

Successful Self-Promotion for Photographers Expose Yourself ProperlyWritten by Elyse Weissberg and Amanda Sosa

The Luminous Portrait by Ulrica Wihlborg

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering PhotographsWritten by Elizabeth Messina and Jacqueline Tobin Foreword by Ulrica Wihlborg

The Luminous Portrait by Ulrica Wihlborg

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering PhotographsWritten by Elizabeth Messina and Jacqueline Tobin Foreword by Ulrica Wihlborg

Going Pro by Skip Cohen

Going Pro How to Make the Leap from Aspiring to Professional PhotographerWritten by Scott Bourne and Skip Cohen

Going Pro by Skip Cohen

Going Pro How to Make the Leap from Aspiring to Professional PhotographerWritten by Scott Bourne and Skip Cohen

The Photographer's Survival Guide by Suzanne Sease

The Photographer's Survival Guide Written by Amanda Sosa Stone and Suzanne Sease

The Fast Track Photographer Business Plan by Dane Sanders

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground UpWritten by Dane Sanders

The Fast Track Photographer Business Plan by David DuChemin

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground UpWritten by Dane Sanders Foreword by David DuChemin

Fast Track Photographer, Revised and Expanded Edition by Richard N. Bolles

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography BusinessWritten by Dane Sanders Foreword by Richard N. Bolles

Fast Track Photographer, Revised and Expanded Edition by Richard N. Bolles

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography BusinessWritten by Dane Sanders Foreword by Richard N. Bolles

Successful Self-Promotion for Photographers Expose Yourself Properly
Written by Elyse Weissberg and Amanda Sosa

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering Photographs
Written by Elizabeth Messina and Jacqueline Tobin
Foreword by Ulrica Wihlborg

The Luminous Portrait Capture the Beauty of Natural Light for Glowing, Flattering Photographs
Written by Elizabeth Messina and Jacqueline Tobin
Foreword by Ulrica Wihlborg

Going Pro How to Make the Leap from Aspiring to Professional Photographer
Written by Scott Bourne and Skip Cohen

Going Pro How to Make the Leap from Aspiring to Professional Photographer
Written by Scott Bourne and Skip Cohen

The Photographer's Survival Guide
Written by Amanda Sosa Stone and Suzanne Sease

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground Up
Written by Dane Sanders

The Fast Track Photographer Business Plan Build a Successful Photography Venture from the Ground Up
Written by Dane Sanders
Foreword by David DuChemin

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography Business
Written by Dane Sanders
Foreword by Richard N. Bolles

Fast Track Photographer, Revised and Expanded Edition Leverage Your Unique Strengths for a More Successful Photography Business
Written by Dane Sanders
Foreword by Richard N. Bolles