Jet Lag by Jean-Marie Dru

2012-09-04T00:30:00-05:00

Jet Lag An Adman's View of the World
Written by Jean-Marie Dru

Hardcover, 336 pages | powerHouse Books | Business & Economics - Marketing - International | $27.50 | 978-1-57687-617-6 (1-57687-617-9)

What is advertising if not a window on the world?

When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years.

Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Édouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture.

Good enough, as the saying goes, is not enough.
Enthusiasm is the key.

Lovemarks by Kevin Roberts

2005-12-01T00:30:00-05:00

Lovemarks
Written by Kevin Roberts
Foreword by A.G. Lafley

Hardcover, 248 pages | powerHouse Books | Business & Economics - Advertising & Promotion; Business & Economics - Marketing - International | $27.50 | 978-1-57687-270-3 (1-57687-270-X)

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
—Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Random House New Releases - Business & Economics - Marketing - International

Jet Lag by Jean-Marie Dru

Jet Lag An Adman's View of the WorldWritten by Jean-Marie Dru

Lovemarks by Kevin Roberts

Lovemarks Written by Kevin Roberts Foreword by A.G. Lafley

Jet Lag An Adman's View of the World
Written by Jean-Marie Dru

Lovemarks
Written by Kevin Roberts
Foreword by A.G. Lafley