Random House New Releases - Business & Economics - Advertising & Promotion

Where the Suckers Moon by Randall Rothenberg

2013-02-20T00:30:00-05:00

Where the Suckers Moon The Life and Death of an Advertising Campaign
Written by Randall Rothenberg

eBook, 496 pages | Vintage | Business & Economics - Advertising & Promotion; Transportation - Automotive | $11.99 | 978-0-307-83354-9 (0-307-83354-2)

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

leeclowsbeard by Jason Fox

2012-06-12T00:30:00-05:00

leeclowsbeard
Afterword by Jason Fox
Created by @leeclowsbeard

Hardcover, 224 pages | powerHouse Books | Business & Economics - Advertising & Promotion; Business & Economics - Marketing - Direct | $24.95 | 978-1-57687-605-3 (1-57687-605-5)

For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag “Think Different.” Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place—until now.

leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes—it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard’s wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.

A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 20,000 followers.

@leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.

Thinking Small by Andrea Hiott

2012-01-17T00:30:00-05:00

Thinking Small The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott

Hardcover, 512 pages | Ballantine Books | History - Modern - 20th Century; Transportation - Automotive; Business & Economics - Advertising & Promotion | $26.00 | 978-0-345-52142-2 (0-345-52142-0)

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.

Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile.

Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.

Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Thinking Small by Andrea Hiott

2012-01-17T00:30:00-05:00

Thinking Small The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott

eBook, 480 pages | Ballantine Books | History - Modern - 20th Century; Transportation - Automotive; Business & Economics - Advertising & Promotion | $15.99 | 978-0-345-52144-6 (0-345-52144-7)

Brandwashed by Martin Lindstrom

2011-09-20T00:30:00-05:00

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom

Hardcover, 304 pages | Crown Business | Business & Economics - Advertising & Promotion; Business & Economics - Consumer Behavior; Psychology & Psychiatry - Social Psychology | $25.00 | 978-0-385-53173-3 (0-385-53173-7)

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Brandwashed by Martin Lindstrom

2011-09-20T00:30:00-05:00

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom

eBook, 304 pages | Crown Business | Business & Economics - Advertising & Promotion; Business & Economics - Consumer Behavior; Psychology & Psychiatry - Social Psychology | $14.99 | 978-0-385-53174-0 (0-385-53174-5)

Brandwashed by Dan Woren

2011-09-20T00:30:00-05:00

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren

Unabridged Compact Disc | Random House Audio | Business & Economics - Advertising & Promotion; Business & Economics - Consumer Behavior; Psychology & Psychiatry - Social Psychology | $40.00 | 978-0-307-94333-0 (0-307-94333-X)

Brandwashed by Dan Woren

2011-09-20T00:30:00-05:00

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren

Unabridged Audiobook Download | Random House Audio | Business & Economics - Advertising & Promotion; Business & Economics - Consumer Behavior; Psychology & Psychiatry - Social Psychology | $20.00 | 978-0-307-94334-7 (0-307-94334-8)

HumanKind by Mark Tutssel

2010-10-26T00:30:00-05:00

HumanKind
Written by Tom Bernardin and Mark Tutssel

Hardcover, 256 pages | powerHouse Books | Business & Economics - Advertising & Promotion | $29.95 | 978-1-57687-549-0 (1-57687-549-0)

In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.

For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people.

HumanKind is a book about people, purpose, and changing behavior, and is a firsthand look at marketing that serves true human needs and not the other way around.

HumanKind provides entree to the moment of germination within the inner sanctum of one of the advertising industry’s most creative shops through interviews, conversations, transcripts, and images.

HumanKind is fully illustrated and includes a step-by-step demonstration of how Leo Burnett is applying its unique approach to forever redefine the very nature of communications itself.

Ultimately, it’s people—not advertising agencies—who create great “people’s brands.” Brands like McDonald’s, Coke, Nintendo, Fiat, Kellogg’s, and Blackberry. Leo Burnett has always chosen to put people first, and to apply a people-centric approach to brand building it today calls HumanKind.

Welcome, to a HumanKind communications company. And welcome to the story that explains it all.

Adland by James P. Othmer

2010-06-01T00:30:00-05:00

Adland Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Trade Paperback, 336 pages | Anchor | Business & Economics - Advertising & Promotion; Humor - Topic - Business & Professional | $15.95 | 978-0-7679-2897-7 (0-7679-2897-0)

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Buyology by Paco Underhill

2010-02-02T00:30:00-05:00

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Trade Paperback, 272 pages | Crown Business | Business & Economics; Business & Economics - Advertising & Promotion; Business & Economics - Marketing | $15.00 | 978-0-385-52389-9 (0-385-52389-0)

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Art of the Idea by Sam Nhlengethwa

2009-09-18T00:30:00-05:00

The Art of the Idea And How It Can Change Your Life
Written by John Hunt
Illustrated by Sam Nhlengethwa

Hardcover, 136 pages | powerHouse Books | Business & Economics - Advertising & Promotion | $24.95 | 978-1-57687-516-2 (1-57687-516-4)

“An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.”
—Nelson Mandela Foundation

“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from
trusting your instincts and finding an idea.”
—Lee Clow, Global Director of Media Arts, TBWA\Chiat Day

As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there
is no hierarchy to original thinking.

The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides
a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam
Nhlengethwa. The Art of the Idea grants permission to trust our instincts, endure initial ridicule, and practice thinking as a team sport.

Whatever your idea is about ideas, this book will change it.

Adland by James P. Othmer

2009-09-15T00:30:00-05:00

Adland Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

eBook, 288 pages | Anchor | Business & Economics - Advertising & Promotion; Humor - Topic - Business & Professional | $13.99 | 978-0-385-53213-6 (0-385-53213-X)

Passion Brands by Kate Newlin

2009-02-24T00:30:00-05:00

Passion Brands Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Written by Kate Newlin

Hardcover, 292 pages | Prometheus Books | Business & Economics - Marketing; Business & Economics - Advertising & Promotion; Business & Economics - Consumer Behavior | $24.95 | 978-1-59102-687-7 (1-59102-687-3)

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm?
Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.
Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:

• Are there common characteristics that enable passion brands to become carriers of personal meaning?
• What is the financial impact on a company that produces a passion brand?
• Do passion brands create a halo over the stock prices?

She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging "brand democracy" in which users can help decide a product’s characteristics, from size and color to how it should be marketed. Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.

Ad Women by Juliann Sivulka

2008-11-25T00:30:00-05:00

Ad Women How They Impact What We Need, Want, and Buy
Written by Juliann Sivulka

Hardcover, 415 pages | Prometheus Books | Business & Economics - Advertising & Promotion; Business & Economics - Corporate History; Social Science - Women's Studies | $26.99 | 978-1-59102-672-3 (1-59102-672-5)

Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.
How did the advertising business go from a handful of women in a man’s world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Anyone who has followed the rise of Mad Men's Peggy Olson from secretary to copywriter will be interested in the story of her real-life counterparts.
Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women’s market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen—copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women’s reading, shopping, housework, and leisure activities.
Sivulka follows three key periods in the history of American advertising, which represent eras of major social change for women (1880-1920, the 1920s, and the 1970s). She discusses the effect on advertising of such controversial issues as the women’s movement, minorities, and consumer activism, and devotes an entire chapter to the contributions to advertising of African American, Hispanic, and Asian American women in the twentieth century.
Copiously illustrated with portraits of early ad women and examples of their work, this thoroughly researched and engagingly written survey of women in advertising will fascinate marketing students, women’s studies scholars, and everyday consumers.

Buyology by Paco Underhill

2008-10-21T00:30:00-05:00

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

eBook, 256 pages | Crown Business | Business & Economics; Business & Economics - Advertising & Promotion; Business & Economics - Marketing | $11.99 | 978-0-385-52829-0 (0-385-52829-9)

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Buyology by Don Leslie

2008-10-21T00:30:00-05:00

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Unabridged Audiobook Download | Random House Audio | Business & Economics; Business & Economics - Advertising & Promotion; Business & Economics - Marketing | $17.50 | 978-0-7393-7602-7 (0-7393-7602-0)

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

Bang! by Robin Koval

2007-12-18T00:30:00-05:00

Bang! Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

eBook, 256 pages | Crown Business | Business & Economics - Advertising & Promotion; Business & Economics - Marketing; Business & Economics - Public Relations | $13.99 | 978-0-307-42351-1 (0-307-42351-4)

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

From the Hardcover edition.

Hoopla by Warren Berger

2006-11-01T00:30:00-05:00

Hoopla
Written by Crispin Porter + Bogusky
Text by Warren Berger

Hardcover, 272 pages | powerHouse Books | Business & Economics - Advertising & Promotion | $45.00 | 978-1-57687-312-0 (1-57687-312-9)

They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.

In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.

See the madness. Read the method. Hoopla.

Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

The Lovemarks Effect by Kevin Roberts

2006-11-01T00:30:00-05:00

The Lovemarks Effect
Written by Kevin Roberts

Hardcover, 264 pages | powerHouse Books | Business & Economics - Advertising & Promotion | $29.95 | 978-1-57687-267-3 (1-57687-267-X)

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

Random House New Releases - Business & Economics - Advertising & Promotion

Where the Suckers Moon by Randall Rothenberg

Where the Suckers Moon The Life and Death of an Advertising CampaignWritten by Randall Rothenberg

leeclowsbeard by Jason Fox

leeclowsbeard Afterword by Jason Fox Created by @leeclowsbeard

Thinking Small by Andrea Hiott

Thinking Small The Long, Strange Trip of the Volkswagen BeetleWritten by Andrea Hiott

Thinking Small by Andrea Hiott

Thinking Small The Long, Strange Trip of the Volkswagen BeetleWritten by Andrea Hiott

Brandwashed by Martin Lindstrom

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyWritten by Martin Lindstrom

Brandwashed by Martin Lindstrom

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyWritten by Martin Lindstrom

Brandwashed by Dan Woren

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyWritten by Martin Lindstrom Read by Dan Woren

Brandwashed by Dan Woren

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyWritten by Martin Lindstrom Read by Dan Woren

HumanKind by Mark Tutssel

HumanKind Written by Tom Bernardin and Mark Tutssel

Adland by James P. Othmer

Adland Searching for the Meaning of Life on a Branded PlanetWritten by James P. Othmer

Buyology by Paco Underhill

Buyology Truth and Lies About Why We BuyWritten by Martin Lindstrom Foreword by Paco Underhill

The Art of the Idea by Sam Nhlengethwa

The Art of the Idea And How It Can Change Your LifeWritten by John Hunt Illustrated by Sam Nhlengethwa

Adland by James P. Othmer

Adland Searching for the Meaning of Life on a Branded PlanetWritten by James P. Othmer

Passion Brands by Kate Newlin

Passion Brands Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends AboutWritten by Kate Newlin

Ad Women by Juliann Sivulka

Ad Women How They Impact What We Need, Want, and BuyWritten by Juliann Sivulka

Buyology by Paco Underhill

Buyology Truth and Lies About Why We BuyWritten by Martin Lindstrom Foreword by Paco Underhill

Buyology by Don Leslie

Buyology Truth and Lies About Why We BuyWritten by Martin Lindstrom Read by Don Leslie Foreword by Paco Underhill

Bang! by Robin Koval

Bang! Getting Your Message Heard in a Noisy WorldWritten by Linda Kaplan Thaler and Robin Koval

Hoopla by Warren Berger

Hoopla Written by Crispin Porter + Bogusky Text by Warren Berger

The Lovemarks Effect by Kevin Roberts

The Lovemarks Effect Written by Kevin Roberts

Where the Suckers Moon The Life and Death of an Advertising Campaign
Written by Randall Rothenberg

leeclowsbeard
Afterword by Jason Fox
Created by @leeclowsbeard

Thinking Small The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott

Thinking Small The Long, Strange Trip of the Volkswagen Beetle
Written by Andrea Hiott

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren

Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Written by Martin Lindstrom
Read by Dan Woren

HumanKind
Written by Tom Bernardin and Mark Tutssel

Adland Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

The Art of the Idea And How It Can Change Your Life
Written by John Hunt
Illustrated by Sam Nhlengethwa

Adland Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Passion Brands Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
Written by Kate Newlin

Ad Women How They Impact What We Need, Want, and Buy
Written by Juliann Sivulka

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Foreword by Paco Underhill

Buyology Truth and Lies About Why We Buy
Written by Martin Lindstrom
Read by Don Leslie
Foreword by Paco Underhill

Bang! Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval

Hoopla
Written by Crispin Porter + Bogusky
Text by Warren Berger

The Lovemarks Effect
Written by Kevin Roberts