THE AUTHOR

Dr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide. He is the personal adviser to ten high-ranking COs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.



Contact: dr.rapaille@archetypediscoveriesworldwide.com

Clotaire Rapaille's Bibliography

Seven People Who Have Influenced Me, by Clotaire Rapaille

Comments about Clotaire Rapaille:

“The corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time.”
—Beth Comstock, Corporate Vice President of Marketing, General Electric

“Not a day goes by when I don’t hear, see or otherwise experience the archetype discoveries that we have made. I often wonder what the heck I thought was going on in life before I knew this! I believe that understanding archetypes helps to assure consistent results in any creative endeavor -- commercial or otherwise.”
—Dave Bostwick, DaimlerChrysler

“Dr. Rapaille’s understanding of cultural archetypes gives us valuable guidance into meeting the unanticipated needs of our customers; this is a powerful way to differentiate our product.”
—Walt Gillette, Vice President and General Manager, Boeing Commercial Airplane Company

“Dr. Rapaille’s powerful insights have proven invaluable in understanding emerging markets and unmet needs of our customers.”
—Ellen J. Kullman, Group Vice President, DuPont Company

“Dr. Rapaille’s approach unlocks deep consumer insights that remain undiscovered with conventional research techniques. It’s a game-changer in the market.”
—Charlotte R. Otto, Global External Officer, The Procter & Gamble Company

“Working with Dr. Rapaille led us to powerful new discoveries about the essence of Jack Daniel’s which have advanced the strategic language we use and fueled organizational confidence in our vision for growth.”
—Jack V.O. Kennard, Vice President, Brown-Forman Beverages