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Made to Stick

Why Some Ideas Survive and Others Die

Written by Chip Heath and Dan Heath

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Buyology

Truth and Lies About Why We Buy

Written by Martin Lindstrom
Foreword by Paco Underhill

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The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Written by Clotaire Rapaille

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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Buying In

What We Buy and Who We Are

Written by Rob Walker

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The Brand You 50 (Reinventing Work)

Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion!

Written by Tom Peters

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Lovemarks

Written by Kevin Roberts
Foreword by A.G. Lafley