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How to Change Things When Change Is Hard

Written by Chip Heath and Dan Heath

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Made to Stick

Why Some Ideas Survive and Others Die

Written by Chip Heath and Dan Heath

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59 Seconds

Think a Little, Change a Lot

Written by Richard Wiseman

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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