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Made to Stick

Why Some Ideas Survive and Others Die

Written by Chip Heath and Dan Heath

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Buyology

Truth and Lies About Why We Buy

Written by Martin Lindstrom
Foreword by Paco Underhill

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unSpun

Finding Facts in a World of Disinformation

Written by Brooks Jackson and Kathleen Hall Jamieson

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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Backlash

The Undeclared War Against American Women

Written by Susan Faludi

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Buying In

What We Buy and Who We Are

Written by Rob Walker

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Twenty Ads That Shook the World

The Century's Most Groundbreaking Advertising and How It Changed Us All

Written by James Twitchell

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Lovemarks

Written by Kevin Roberts
Foreword by A.G. Lafley

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Where the Girls Are

Growing Up Female with the Mass Media

Written by Susan J. Douglas

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Where the Suckers Moon

The Life and Death of an Advertising Campaign

Written by Randall Rothenberg

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