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Made to Stick

Why Some Ideas Survive and Others Die

Written by Chip Heath and Dan Heath

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To Sell Is Human

The Surprising Truth About Moving Others

Written by Daniel H. Pink
Read by Daniel H. Pink

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Enchantment

The Art of Changing Hearts, Minds, and Actions

Written by Guy Kawasaki
Read by Dan John Miller, Ellen Archer and Guy Kawasaki

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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