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Salt Sugar Fat

How the Food Giants Hooked Us

Written by Michael Moss

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The 4-Hour Workweek, Expanded and Updated

Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

Written by Timothy Ferriss

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Made to Stick

Why Some Ideas Survive and Others Die

Written by Chip Heath and Dan Heath

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The Greatest Salesman in the World

Written by Og Mandino

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Never Eat Alone

And Other Secrets to Success, One Relationship at a Time

Written by Keith Ferrazzi and Tahl Raz

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Feed

Written by M.T. Anderson

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The Wisdom of Crowds

Written by James Surowiecki

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Buyology

Truth and Lies About Why We Buy

Written by Martin Lindstrom
Foreword by Paco Underhill

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

Written by Tom Kelley

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The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Written by Clotaire Rapaille

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Ogilvy on Advertising

Written by David Ogilvy

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Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

Written by Bridget Brennan

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Lovemarks

Written by Kevin Roberts
Foreword by A.G. Lafley

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Jennifer Government

Written by Max Barry

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