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Buyology

Truth and Lies About Why We Buy

Written by Martin Lindstrom
Foreword by Paco Underhill

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Grow

How Ideals Power Growth and Profit at the World's Greatest Companies

Written by Jim Stengel

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The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Written by Clotaire Rapaille

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Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

Written by Bridget Brennan

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Sexy Little Numbers

How to Grow Your Business Using the Data You Already Have

Written by Dimitri Maex and Paul B. Brown

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The Inventor's Bible, 3rd Edition

How to Market and License Your Brilliant Ideas

Written by Ronald Louis Docie, Sr.

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Buying In

The Secret Dialogue Between What We Buy and Who We Are

Written by Rob Walker

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The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Written by Gad Saad

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The Anatomy of Buzz Revisited

Real-life lessons in Word-of-Mouth Marketing

Written by Emanuel Rosen

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Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Written by Bruce Philp

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Wordcraft

The Art of Turning Little Words into Big Business

Written by Alex Frankel

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Bang!

Getting Your Message Heard in a Noisy World

Written by Linda Kaplan Thaler and Robin Koval

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The Power of Cult Branding

How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Written by Matthew W. Ragas and Bolivar J. Bueno

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The Anatomy of Buzz

How to Create Word of Mouth Marketing

Written by Emanuel Rosen

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Second That Emotion

How Decisions, Trends, & Movements Are Shaped

Written by Jeremy D. Holden

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