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Thinking Small

The Long, Strange Trip of the Volkswagen Beetle

Written by Andrea Hiott

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Buyology

Truth and Lies About Why We Buy

Written by Martin Lindstrom
Foreword by Paco Underhill

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Written by Martin Lindstrom

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Lovemarks

Written by Kevin Roberts
Foreword by A.G. Lafley

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The Art of the Idea

And How It Can Change Your Life

Written by John Hunt
Illustrated by Sam Nhlengethwa

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Where the Suckers Moon

The Life and Death of an Advertising Campaign

Written by Randall Rothenberg

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Bang!

Getting Your Message Heard in a Noisy World

Written by Linda Kaplan Thaler and Robin Koval

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Ad Women

How They Impact What We Need, Want, and Buy

Written by Juliann Sivulka

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Adland

Searching for the Meaning of Life on a Branded Planet

Written by James P. Othmer

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Passion Brands

Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About

Written by Kate Newlin

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