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  • This Business of Global Music Marketing
  • Written by Tad Lathrop
  • Format: eBook | ISBN: 9780307830128
  • Our Price: $10.99
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This Business of Global Music Marketing

Global Strategies for Maximizing Your Music's Popularity and Profits

Written by Tad LathropAuthor Alerts:  Random House will alert you to new works by Tad Lathrop

eBook

List Price: $10.99

eBook

On Sale: April 03, 2013
Pages: 288 | ISBN: 978-0-307-83012-8
Published by : Billboard Books Potter-TenSpeed-Harmony
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Synopsis

Synopsis

Think BIG—capture the global music market.

Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Tad Lathrop

About Tad Lathrop

Tad Lathrop - This Business of Global Music Marketing
Tad Lathrop, the author of This Business of™ Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

  • This Business of Global Music Marketing by Tad Lathrop
  • April 03, 2013
  • Music - Business Aspects
  • Billboard Books
  • $10.99
  • 9780307830128

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