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  • The Perfect Business Plan Made Simple
  • Written by William Lasher, Ph.D.
  • Format: eBook | ISBN: 9780307874559
  • Our Price: $11.99
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The Perfect Business Plan Made Simple

The best guide to writing a plan that will secure financial backing for your bus iness

Written by William Lasher, Ph.D.Author Alerts:  Random House will alert you to new works by William Lasher, Ph.D.


List Price: $11.99


On Sale: April 21, 2010
Pages: 304 | ISBN: 978-0-307-87455-9
Published by : Broadway Books Crown/Archetype
The Perfect Business Plan Made Simple Cover

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Successfully start your own profitable business
Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include:
• your business’s mission and strategy
• the written plan and the role of presentations
• the target audience principle
• making financial projections
• how to make and present a marketing plan
• special considerations for service businesses
• contingencies–what you’ll do if things go wrong
• legal and ownership issues
• dot-com businesses
• a self-test to see if you’re cut out to be an entrepreneur

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Your Small Business Made Simple

From the Trade Paperback edition.
William Lasher, Ph.D.

About William Lasher, Ph.D.

William Lasher, Ph.D. - The Perfect Business Plan Made Simple
WILLIAM LASHER, Ph.D., holds his doctorate in economics and is a certified public accountant. He has served as a planning analyst with Texas Instruments, director of planning and controller for Harris Data Communications, and chief financial officer of Pactel Information Systems.

From the Trade Paperback edition.

  • The Perfect Business Plan Made Simple by William Lasher, Ph.D., CPA
  • April 21, 2010
  • Study Aids
  • Broadway Books
  • $11.99
  • 9780307874559

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