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Dec 18, 2007 | ISBN 9780307427700
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Praise
"In this highly engaging study, Marilyn Halter traces the complicated history of ethnicity and consumption in the United States. She posits that individuals and groups have always tried to becomes Americans without losing the specificity of their ethnicity—a reality that is reflected in the marketing of consumer goods….Halter deftly conveys the sweep of her findings without ever glossing over her intriguing examples. Her refreshingly radical examination of American history is an important addition to both cultural and ethnic studies."
—Publishers Weekly, July 24, 2000
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