Random House: Bringing You the Best in Fiction, Nonfiction, and Children's Books
Authors
Books
Features
Newletters and Alerts

Buy now from Random House

  • 1,001 Ways to Keep Customers Coming Back
  • Written by Donna Greiner and Theodore B. Kinni
  • Format: Trade Paperback | ISBN: 9780761520290
  • Our Price: $16.95
  • Quantity:
See more online stores - 1,001 Ways to Keep Customers Coming Back

Buy now from Random House

  • 1,001 Ways to Keep Customers Coming Back
  • Written by Donna Greiner and Theodore B. Kinni
  • Format: eBook | ISBN: 9780307553959
  • Our Price: $12.99
  • Quantity:
See more online stores - 1,001 Ways to Keep Customers Coming Back

1,001 Ways to Keep Customers Coming Back

    Select a Format:
  • Book
  • eBook

WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

Written by Donna GreinerAuthor Alerts:  Random House will alert you to new works by Donna Greiner and Theodore B. KinniAuthor Alerts:  Random House will alert you to new works by Theodore B. Kinni

eBook

List Price: $12.99

eBook

On Sale: July 20, 2011
Pages: | ISBN: 978-0-307-55395-9
Published by : Crown Business Crown Archetype
1,001 Ways to Keep Customers Coming Back Cover

Bookmark,
Share & Shelve:

  • Add This - 1,001 Ways to Keep Customers Coming Back
  • Email this page - 1,001 Ways to Keep Customers Coming Back
  • Print this page - 1,001 Ways to Keep Customers Coming Back
ABOUT THE BOOK ABOUT THE BOOK
ABOUT THE AUTHOR ABOUT THE AUTHOR
PRAISE PRAISE
This book has no tags.
You can add some at Library Thing.
Synopsis|Table of Contents

Synopsis

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!

Table of Contents

Contents
Foreword
Acknowledgments
Introduction: Keep Them Coming Back
1. Create a Better Bundle
2. Use Incentives to Drive Sales
3. Tap Into Communities of Interest
4. Stand Behind Your Work
5. Give in Order to Receive
6. Reward Every Customer
7. Special Customers—Special Rewards
8. Make It Easy
9. Go to Your Customers
10. Give Customers What They Want
11. Become a Customer Service Champ
Index
Donna Greiner

About Donna Greiner

Donna Greiner - 1,001 Ways to Keep Customers Coming Back
Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The publishers of the Business Reader Review, they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.
Praise

Praise

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty

  • 1,001 Ways to Keep Customers Coming Back by Donna Greiner and Theodore B. Kinni Foreword by Seth Godin, Vice President of Direct Marketing, Yahoo!, Inc.
  • October 20, 1999
  • Business & Economics - Management
  • Three Rivers Press
  • $16.95
  • 9780761520290

Your E-Mail Address
send me a copy

Recipient's E-Mail Address
(multiple addresses may be separated by commas)

A personal message: