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  • The Secret Code of the Superior Investor
  • Written by James Glassman
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  • The Secret Code of the Superior Investor
  • Written by James Glassman
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  • Format: Abridged Audiobook Download | ISBN: 9780553755602
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The Secret Code of the Superior Investor

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List Price: $11.99


On Sale: January 15, 2002
Pages: 336 | ISBN: 978-0-676-90514-4
Published by : Crown Business Religion/Business/Forum

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Read by James Glassman
On Sale: December 18, 2001
ISBN: 978-0-553-75560-2
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In these uncertain times, learn how to crack the code and become a superior investor. Don’t worry about the market, the economy, or the Fed. Instead, concentrate on what’s important: how to construct your own bulletproof portfolio by finding the best individual stocks and mutual funds for you. This timely book is your guide to volatile markets.

We live in a world saturated with the short-term: Who’s up, who’s down? Which stocks rose yesterday, which fell? Did corporate profits rise (or drop) last quarter . . . what’s going to happen this quarter? Is Alan Greenspan raising (or lowering) interest rates . . . what’s the impact?

The superior investor knows that none of this matters. He or she understands that investing is simple, but not in the way most people think. With Jim Glassman as your guide, everything about investing becomes clear. You’ll know what to do, how to behave, and how to profit—whatever the market, the economy, and your stocks are doing.

Superior investors crack the code of investing and practice a coherent philosophy that gives them the strength and confidence to do the right thing no matter which way the economic and financial winds blow. They’re relaxed—calm, cool, and collected—because the secret code provides the foundation for making superior investments, the kind that generate wealth to fund more interesting pursuits, provide for their children’s education, and fund retirement.

Superior investors
* Are not outsmarters—people who try to beat the system through inside advice and superior brainpower—but partakers. They know that the best way to make money is to share in the profits of successful businesses.
* Own a portfolio that looks like the U.S. economy ten years from now.
* Know the kind of investments they should be making (e.g., pharmaceuticals, for-profit education, mind-numbingly boring but extraordinarily profitable companies) and those they should not (e.g., corporate bonds).
* Understand when to start selling the stocks they’ve bought: almost never . . . only when the fundamental reasons why they bought in the first place change.
* Understand how to pick the companies that will make them superior investors.
* See that bear markets are for buying.

We live in a world of increasing uncertainty, but by practicing the principles of The Secret Code of the Superior Investor day-in and day-out for years on end, your future will indeed be superior.

From the Hardcover edition.



Today, investors are desperate for certainty in an uncertain financial world. They are looking for rigorous, practical, straightforward, tried-and-true advice that applies in both bear and bull markets. That is what this book provides-a set of principles that will give you ballast, helping you keep your investing equilibrium no matter which ways the winds blow. I call the principles a "Secret Code." It's a code in two senses of the word: both as a group of rules to guide you and as a set of tools to decipher a mystery. The truth is, the advice most investors get is garbled, raw, confusing. This book helps you crack the secret code of investing.

It offers specific recommendations on what to buy (for example, pharmaceutical and for-profit education stocks) and what not to (semiconductor stocks, corporate bonds). It tells you how to build the best portfolio for retirement, how to accumulate what you need for your kids' tuition or your trip to Paris, how to find a broker, how to avoid being skewered by taxes, inflation and the stock market's wild volatility.

But, more important, this is a book built on a coherent philosophy of investing-a set of precepts that I have been developing over more than 20 years-by studying and analyzing financial history, by writing about investing as a columnist for such publications as the Washington Post, Reader's Digest and the International Herald Tribune, and by practicing what I preach. It's a code that works. During the debacle of 2000, the portfolio of stocks that my co-author, economist Kevin Hassett, and I recommended in our 1999 book, Dow 36,000, rose smartly. Our top pick, Tootsie Roll Industries--yes, chocolate lollipops in an age of microchips--shot up more than 50 percent. In Dow 36,000, we developed a sophisticated financial theory that led to an enthusiastic view of the stock market for the decade ahead, but we warned investors vigorously that they must follow a specific discipline. In this book I have developed that discipline fully and spell it out in clear detail in a Secret Code of 47 laws.

From the Hardcover edition.
James Glassman

About James Glassman

James Glassman - The Secret Code of the Superior Investor

Photo © Broadcasting Board of Governors (BBG)

JAMES K. GLASSMAN has been writing about investing and the economy since the mid-1970s. From 1993 to 2004 he wrote a syndicated column on investing for the Washington Post. He was also the first investing columnist for Reader's Digest and now writes a monthly column for Kiplinger's Personal Finance. From 2008 to 2009 he was the U.S. Under Secretary of State for Public Diplomacy and Public Affairs and is currently executive director of the George W Bush Institute, the nonpartisan think tank affiliated with the George W Bush Presidential Center. Glassman is also the host of Ideas in Action, broadcast over more than 100 public television stations. He is the author of two previous books, Dow 36,000 and The Secret Code of Superior Investor; and  his articles have appeared in many publications, including The New York Times and The Wall Street Journal


“In lively and lucid prose, this book does an excellent job of explaining the key do's and don'ts of investing: focus on company fundamentals, not market gyrations; construct a diversified portfolio rather than a random set of securities; and hold for the long term, instead of day trading.” —Robert Pozen, vice chairman, Fidelity Investments

“Jim Glassman's accessible and practical book is intended to make you a superior investor. The kind of investor who knows that the path to wealth lies in selecting great businesses and holding their shares for many years. The kind of investor able to ignore both media noise and the hullabaloo surrounding economic irrelevancies.” —Arthur Levitt, former chairman, Securities & Exchange Commission

From the Hardcover edition.

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