The Ultimate Guide to Commercial Success Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about:
• Getting a terrific headshot • Writing a winning résumé • Finding (and keeping) the perfect agent • Honing the skills that every serious commercial actor should have • Auditioning well and getting the job • Using the best online services for posting your headshot, résumé, and reel
You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.
SQUIRE FRIDELL is one of the most successful actors ever in television commercials, having performed in more than 3,250 commercials as the principal on-camera talent. His prolific career includes twenty-eight years as Toyota’s spokesman and a six-year stint as television’s Ronald McDonald. In his spare time, he and his wife, Suzy, own and operate GlenLyon Vineyards & Winery in Glen Ellen, California.
“A witty and complete guide . . . should be on every actor’s shelf right next to Stanislavsky.” —Richard Schickel, film critic, Time magazine
“Acting in television commercials is a great way to break into the business, and Squire Fridell’s book is fun and informative. . . . A must for any aspiring actor.” —Carol Burnett
Acting in Television Commercials for Fun and Profit, 4th Edition by Squire Fridell