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How Goldman Sachs Came to Rule the World

Written by William D. CohanAuthor Alerts:  Random House will alert you to new works by William D. Cohan



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On Sale: April 12, 2011
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Synopsis|Excerpt

Synopsis

From the bestselling, prize-winning author of HOUSE OF CARDS, a revelatory history of Goldman Sachs, the most dominant, controversial and feared investment bank in the world 
 
Goldman Sachs has always projected an image of being better than its competitors. The firm—buttressed by an aggressive and sophisticated PR machine—often boasts of "The Goldman Way," a business model predicated on hiring the most talented people, indoctrinating them in a corporate culture of “the greater good,” and honoring the 14 Principles, the first of which is "Our clients' interests always come first."
 
But there is another way of viewing Goldman -- a secretive money-making machine that has straddled the line between conflict-of-interest and legitimate deal-making for decades; a firm that has exerted undue influence over government since the early part of the 20th century; a workplace rife with brutal power struggles; a Wall Street titan whose clever bet against the mortgage market in 2007 -- a bet not revealed to its clients -- may have made the Great Recession worse.
 
The firm has also shown a remarkable ability to weather financial crises, congressional, federal and SEC investigations, and numerous lawsuits, all with its reputation and enormous profits intact.  By reading thousands of pages of government documents and conducting over 100 interviews, including those with clients, competitors, regulators, current and former Goldman employees (as well as the six living men who have run Goldman), Cohan has constructed a vivid narrative that looks behind the veil of secrecy to reveal how Goldman has become so profitable, and so powerful.
 
 
William D. Cohan is the author of the New York Times bestsellers House of Cards and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award.  He writes frequently for Vanity Fair, The New York Times, The Financial Times, Fortune, The Atlantic, and the Washington Post.  A former investment banker, Cohan is a graduate of Duke University, Columbia University’s School of Journalism and Graduate School of Business.

Excerpt

Wall Street has always been a dangerous place. Firms have been going in and out of business ever since speculators first gathered under a button­wood tree near the southern tip of Manhattan in the late eighteenth century. Despite the ongoing risks, during great swaths of its mostly charmed 142 years, Goldman Sachs has been both envied and feared for having the best talent, the best clients, and the best political connections, and for its ability to alchemize them into extreme profitability and market prowess.

Indeed, of the many ongoing mysteries about Goldman Sachs, one of the most overarching is just how it makes so much money, year in and year out, in good times and in bad, all the while revealing as little as pos­sible to the outside world about how it does it. Another— equally confounding— mystery is the firm’s steadfast, zealous belief in its ability to manage its multitude of internal and external conflicts better than any other beings on the planet. The combination of these two genetic strains— the ability to make boatloads of money at will and to appear to manage conflicts that have humbled, then humiliated lesser firms— has made Goldman Sachs the envy of its financial- services brethren.
But it is also something else altogether: a symbol of immutable global power and unparalleled connections, which Goldman is shame­less in exploiting for its own benefit, with little concern for how its suc­cess affects the rest of us. The firm has been described as everything from “a cunning cat that always lands on its feet” to, now famously, “a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money,” by Rolling Stone writer Matt Taibbi. The firm’s inexorable success leaves people wondering: Is Goldman Sachs better than everyone else, or have they found ways to win time and time again by cheating?

But in the early twenty- first century, thanks to the fallout from Goldman’s very success, the firm is looking increasingly vulnerable. To be sure, the firm has survived plenty of previous crises, starting with the Depression, when much of the firm’s capital was lost in a scam of its own creation, and again in the late 1940s, when Goldman was one of seven­teen Wall Street firms put on trial and accused of collusion by the federal government. In the past forty years, as a consequence of numerous scan­dals involving rogue traders, suicidal clients, and charges of insider trad­ing, the firm has come far closer— repeatedly— to financial collapse than its reputation would attest.

Each of these previous threats changed Goldman in some meaning­ful way and forced the firm to adapt to the new laws that either the mar­ket or regulators imposed. This time will be no different. What is different for Goldman now, though, is that for the first time since 1932— when Sidney Weinberg, then Goldman’s senior partner, knew that he could quickly reach his friend, President- elect Franklin Delano Roosevelt— the firm no longer appears to have sympathetic  high- level relationships in Washington. Goldman’s friends in high places, so crucial to the firm’s extraordinary success, are abandoning it. Indeed, in today’s charged political climate, which is polarized along socioeconomic lines, Goldman seems particularly isolated and demonized.

Certainly Lloyd Blankfein, Goldman’s fifty-six- year- old chairman and CEO, has no friend in President Barack Obama, despite being invited to a recent state dinner for the president of China. According to Newsweek columnist Jonathan Alter’s book The Promise, the “angriest” Obama got during his first year in office was when he heard Blankfein justify the firm’s $16.2 billion of bonuses in 2009 by claiming “Goldman was never in danger of collapse” during the financial crisis that began in 2007. According to Alter, President Obama told a friend that Blankfein’s statement was “flatly untrue” and added for good measure, “These guys want to be paid like rock stars when all they’re doing is lip- synching cap­italism.”

Complicating the firm’s efforts to be better understood by the American public— a group Goldman has never cared to  serve— is a  long-standing reticence among many of the firm’s current and former execu­tives, bankers, and traders to engage with the media in a constructive way. Even retired Goldman partners feel compelled to check with the firm’s disciplined administrative bureaucracy, run by John F. W. Rogers— a former chief of staff to James Baker, both at the White House and at the State Department— before agreeing to be interviewed. Most have likely signed confidentiality or nondisparagement agreements as a condition of their departures from the firm. Should they make them­selves available, unlike bankers and traders at other firms— where  self-aggrandizement in the press at the expense of colleagues is typical— Goldman types stay firmly on the message that what matters most is the Goldman team, not any one individual on it.

“They’re extremely disciplined,” explained one private- equity exec­utive who both competes and invests with Goldman. “They understand probably better than anybody how to never take the game face off. You’ll never get a Goldman banker after three beers saying, ‘You know, listen, my colleagues are a bunch of fucking dickheads.’ They just don’t do that the way other guys will, whether it’s because they tend to keep the uni­form on for a longer stretch of time so they’re not prepared to damage their squad, or whether or not it’s because they’re afraid of crossing the powers that be, once they’ve taken the blood oath... they maintain that discipline in a kind of eerily successful way.” 
 
 
Anyone who might have forgotten how dangerous Wall Street can be was reminded of it again, in spades, beginning in early 2007, as the market for home mortgages in the United States began to crack, and then implode, leading to the demise or near demise a year or so later of several large Wall Street firms that had been around for generations— including Bear Stearns, Lehman Brothers, and Merrill Lynch— as well as other large financial institutions such as Citigroup, AIG, Washington Mutual, and Wachovia.

Although it underwrote billions of dollars of mortgage securities, Goldman Sachs avoided the worst of the crisis, thanks largely to a fully authorized, well- timed proprietary bet by a small group of Goldman traders— led by Dan Sparks, Josh Birnbaum, and Michael  Swenson— beginning in December 2006, that the housing bubble would collapse and that the securities tied to home mortgages would rapidly lose value. They were right.

In July 2007, David Viniar, Goldman’s longtime chief financial offi­cer, referred to this proprietary bet as “the big short” in an e-mail he wrote to Blankfein and others. During 2007, as other firms lost billions of dollars writing down the value of mortgage- related securities on their bal­ance sheets, Goldman was able to offset its own mortgage- related losses with huge gains— of some $4  billion— from its bet the housing market would fall.
Goldman earned a net profit in 2007 of $11.4 billion— then a record for the firm— and its top five executives split $322 million, another record on Wall Street. Blankfein, who took over the leadership of the firm in June 2006 when his predecessor, Henry Paulson Jr., became treasury secretary, received total compensation for the year of $70.3 mil­lion.

The following year, while many of Goldman’s competitors were fighting for their lives— a fight many of them would  lose— Goldman made a “substantial profit of $2.3 billion,” Blankfein wrote in an April 27, 2009, letter. Given the carnage on Wall Street in 2008, Goldman’s top five executives decided to eschew their bonuses. For his part, Blankfein made do with total compensation for the year of $1.1 million. (Not to worry, though; his 3.37 million Goldman shares are still worth around $570 million.)

Nothing in the financial world happens in a vacuum these days, given the exponential growth of trillions of dollars of securities tied to the value of other securities— known as “derivatives”—and the extraordinar­ily complex and internecine web of global trading relationships. Account­ing rules in the industry promote these interrelationships by requiring firms to check constantly with one another about the value of securities on their balance sheets to make sure that value is reflected as accurately as possible. Naturally, since judgment is involved, especially with ever more complex securities, disagreements among traders about values are common.

Goldman Sachs prides itself on being a “mark- to- market” firm, Wall Street argot for being ruthlessly precise about the value of the securities— known as “marks”—on its balance sheet. Goldman believes its precision promotes transparency, allowing the firm and its investors to make better decisions, including the decision to bet the mortgage market would collapse in 2007. “Because we are a mark- to- market firm,” Blank­fein once wrote, “we believe the assets on our balance sheet are a true and realistic reflection of book value.” If, for instance, Goldman observed that demand for a certain security or group of like securities was chang­ing or that exogenous events— such as the expected bursting of a housing bubble— could lower the value of its portfolio of  housing- related securi­ties, the firm religiously lowered the marks on these securities and took the losses that resulted. These new, lower marks would be communi­cated throughout Wall Street as traders talked and discussed new trades. Taking losses is never much fun for a Wall Street firm, but the pain can be mitigated by offsetting profits, which Goldman had in abundance in 2007, thanks to the mortgage- trading group that set up “the big short.”

What’s more, the profits Goldman made from “the big short” allowed the firm to put the squeeze on its competitors, including Bear Stearns, Merrill Lynch, and Lehman Brothers, and at least one counter-party, AIG, exacerbating their problems— and fomenting the eventual crisis— because Goldman alone could take the  write- downs with impunity. The rest of Wall Street squirmed, knowing that big losses had to be taken on mortgage- related securities and that they  didn’t have nearly enough profits to offset them.

Taking Goldman’s new marks into account would have devastating consequences for other firms, and Goldman braced itself for a backlash. “Sparks and the [mortgage] group are in the process of considering mak­ing significant downward adjustments to the marks on their mortgage portfolio esp[ecially] CDOs and CDO squared,” Craig Broderick, Gold­man’s chief risk officer, wrote in a May 11, 2007, e-mail, referring to the lower values Sparks was placing on complex mortgage- related securities. “This will potentially have a big P&L impact on us, but also to our clients due to the marks and associated margin calls on repos, derivatives, and other products. We need to survey our clients and take a shot at deter­mining the most vulnerable clients, knock on implications, etc. This is getting lots of 30th floor”—the executive floor at Goldman’s former head­quarters at 85 Broad Street—“attention right now.”

Broderick’s e-mail may turn out to be the unofficial “shot heard round the world” of the financial crisis. The shock waves of Goldman’s lower marks quickly began to be felt in the market. The first victims— of their own poor investment strategy as well as of Goldman’s marks— were two Bear Stearns hedge funds that had invested heavily in squirrelly mortgage- related securities, including many packaged and sold by Gold-man Sachs. According to U.S. Securities and Exchange Commission (SEC) rules, the Bear Stearns hedge funds were required to average Goldman’s marks with those provided by traders at other firms.

Given the leverage used by the hedge funds, the impact of the new, lower Goldman marks was magnified, causing the hedge funds to report big losses to their investors in May 2007, shortly after Broderick’s e-mail. Unsurprisingly, the hedge funds’ investors ran for the exits. By July 2007, the two funds were liquidated and investors lost much of the $1.5 billion they had invested. The demise of the Bear hedge funds also sent Bear Stearns itself on a path to self- destruction after the firm decided, in June 2007, to become the lender to the hedge funds— taking out other Wall Street firms, including Goldman Sachs, at close to one hundred cents on the dollar— by providing  short- term loans to the funds secured by the mortgage securities in the funds.

When the funds were liquidated a month later, Bear Stearns took billions of the toxic collateral onto its books, saving its former counter-parties from that fate. While becoming the lender to its own hedge funds was an unexpected gift from Bear Stearns to Goldman and others, nine months later Bear Stearns was all but bankrupt, its creditors res­cued only by the Federal Reserve and by a merger agreement with JPMorgan Chase. Bear’s shareholders ended up with $10 a share in JPMorgan’s stock. As recently as January 2007, Bear’s stock had traded at $172.69 and the firm had a market value of $20 billion. Goldman’s marks had similarly devastating impacts on Merrill Lynch, which was sold to Bank of America days before its own likely bankruptcy filing, and AIG, which the government rescued with $182 billion of taxpayer money before it, too, had to file for bankruptcy. There is little doubt that Goldman’s dual decisions to establish “the big short” and then to write down the value of its mortgage portfolio exacerbated the misery at other firms.


From the Hardcover edition.
William D. Cohan

About William D. Cohan

William D. Cohan - Money and Power

Photo © DGF

William D. Cohan is the author of the New York Times bestsellers House of Cards and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award.   He is a contributing editor at Vanity Fair,  has a bi-weekly opinion column in The New York Times, and writes frequently for The Financial Times, Fortune, The Atlantic, and the Washington Post,  among other publications.  A former investment banker, Cohan is a graduate of Duke University, Columbia University School of Journalism and the Columbia University Graduate School of Business.

Praise

Praise

“[The] definitive account of the most profitable and influential investment bank of the modern era.” —The New York Times Book Review

“The best analysis yet of Goldman’s increasingly tangled web of conflicts. . . . The writing is crisp and the research meticulous.” —The Economist

“[A] revelatory account of the rise and rise of Goldman Sachs. . . . A vast trove of material.” —Financial Times
 
“Well done and absorbing. Cohan’s grasp of the . . . recent inside politics of the firm is sure and convincing.” —The Washington Post

“The frankest, most detailed, most human assessment of the bank to date. Cohan portrays a firm that has grown so large and hungry that it's no longer long-term greedy but short-term vicious. And that’s the wonder—and horror—of Goldman Sachs.” —BusinessWeek

“Brings the bank’s sometimes ‘schizophrenic’ behavior to vivid life. . . . Cohan evinces an eye for telling images and an ear for deadpan quotations. . . . [and] puts his skepticism to good use.” —Bloomberg News
 
“[Cohan is] one of our most able financial journalists.” —Los Angeles Times
 
“A former Wall Street man and a talented writer, [Cohan] has the rare gift not only of understanding the fiendishly complicated goings-on, but also of being able to explain them in terms the lay reader can grasp.” —The Observer (London)
 
“Cohan writes with an insider’s knowledge of the workings of Wall Street, a reporter’s investigative instincts and a natural storyteller’s narrative command.” —The New York Times


  • Money and Power by William D. Cohan
  • January 10, 2012
  • Business & Economics
  • Anchor
  • $17.95
  • 9780767928267

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