Synopsis
The Mini was born in an age of austerity and shortage, intended to widen the base of motoring by making it more affordable for the average family. Ironically it would become something very different, a modern classless car which appealed across the boundaries of social status, age, gender, affluence or affordability. It became a key indicator of its era, lending its name to everything from fashion to furniture. Using unique illustrations from the Archives of the British Motor Industry Heritage Trust, this book tells the story of Mini's conception in the mind of the gifted designer Alec Issigonis, through its shaky infancy, its glorious heyday beloved of film stars and royalty, its glamorous sporting success, and its continued survival in the affections of the public despite many attempts to sideline or replace it over 41 triumphant years.
Excerpt
Excerpt from
Mini:
Britain was changing in the 1960s.The early part of the decade is hard to distinguish from the post-war era in terms of attitudes and fashions, but gradually the culture of shortage and stoicism gave way to a strong desire to leave memories of the war and its consequences behind. The economy began to boom, and young people in particular wanted to enjoy themselves, rebelling against the restrictions of tradition, convention and class. As much as any pop star, the romance of the photographer and the princess epitomized a modern era when a commoner could marry into royalty. People took notice when the popular young couple took to the road in this unusual car. Before long Issigonis was being asked to give the queen a drive round Windsor Park and, as the decade progressed, a whole host of people who were famous for very different reasons became fans; the Beatles, Twiggy, Peter Sellers, Marianne Faithful, Christine Keeler – suddenly, it was
the thing to have.
Excerpted from Mini by Gillian Bardsley. Copyright © 2013 by Gillian Bardsley. Excerpted by permission of Shire, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Table of Contents
Table of Contents
Where It All Began
Out of Austerity
A Car of Its Time
Building on the Mini Phenomenon
The Great Survivor
Mini in the New Millenium
Further Reading
Places to Visit
Index