Random House: Bringing You the Best in Fiction, Nonfiction, and Children's Books
Newletters and Alerts

Buy now from Random House

  • Drunk Tank Pink
  • Written by Adam Alter
    Read by Tristan Morris
  • Format: Unabridged Audiobook Download | ISBN: 9780385363327
  • Our Price: $20.00
  • Quantity:
See more online stores - Drunk Tank Pink

Drunk Tank Pink

And Other Unexpected Forces that Shape How We Think, Feel, and Behave

Written by Adam AlterAuthor Alerts:  Random House will alert you to new works by Adam Alter
Read by Tristan MorrisAuthor Alerts:  Random House will alert you to new works by Tristan Morris

Audio Editions

Read by Tristan Morris
On Sale: March 21, 2013
ISBN: 978-0-385-36332-7
More Info...
Listen to an excerpt
Visit RANDOM HOUSE AUDIO to learn more about audiobooks.
Drunk Tank Pink Cover

Share & Shelve:

  • Add This - Drunk Tank Pink
  • Email this page - Drunk Tank Pink
  • Print this page - Drunk Tank Pink
This book has no tags.
You can add some at Library Thing.


An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings. As profound as they are, these effects are almost impossible to detect both as they're occurring and in hindsight. Drunk Tank Pink is the first detailed exploration of how our environment shapes what we think, how we feel, and the ways we behave.

The world is populated with words and images that prompt unexpected, unconscious decisions. We are so deeply attracted to our own initials that we give more willingly to the victims of hurricanes that match our initials: Kims and Kens donate more generously to Hurricane Katrina victims, whereas Rons and Rachels give more openly to Hurricane Rita victims. Meanwhile, an illuminated light bulb inspires creative thinking because it symbolizes insight.

Social interactions have similar effects, as professional cyclists pedal faster when people are watching. Teachers who took tea from the break room at Newcastle University contributed 300 percent more to a cash box when a picture of two eyes hung on the wall. We're evolutionarily sensitive to human surveillance, so we behave more virtuously even if we're only watched by a photograph. The physical environment, from locations to colors, also guides our hand in unseen ways. Dimly lit interiors metaphorically imply no one's watching and encourage dishonesty and theft, while blue lights discourage violent activity because they're associated with the police. Olympic taekwondo and judo athletes are more likely to win when they wear red rather than blue, because red makes them behave aggressively and referees see them as more dominant. Drunk Tank Pink is full of revelatory facts, riveting anecdotes, and cutting-edge experiments that collectively explain how the most unexpected factors lead us to think, feel, and behave the way we do.
Adam Alter

About Adam Alter

Adam Alter - Drunk Tank Pink
Adam Alter is an assistant professor at New York University’s Stern School of Business. His work has been featured in the New York Times, the Economist, the Huffington Post, Wired, Slate, the Atlantic, and the Wall Street Journal, among other major publications. He lives in New York City.

  • Drunk Tank Pink by Adam Alter
  • March 21, 2013
  • Psychology & Psychiatry
  • Random House Audio
  • $20.00
  • 9780385363327

Your E-Mail Address
send me a copy

Recipient's E-Mail Address
(multiple addresses may be separated by commas)

A personal message: