Longtime Fox Sports broadcaster and NASCAR prerace show host Chris Myers demonstrates that racing embodies the best of what makes America great: our competitive spirit; our will to win; our love of pageantry, heroes, and tradition; our willingness to face risks and build for the future. This unique book is a love letter to the NASCAR community -- from an outsider turned insider who "gets" what NASCAR fans and the world of NASCAR is all about. NASCAR has been slighted in the mainstream media for too long. Now, everyone will see that NASCAR and its fans truly represent what's best about our country. Myers takes fans to track-side, places them in the car and in the middle of the action and shares the sports finer moments, its most challenging times and introduces fans to a world that is so deeply cherished by all fans of motorsport.
NASCAR is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 Spectator Sport -- with more of the top 20 highest attended sporting events in the U.S.A. than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result, more Fortune 500 companies participate in NASCAR than any other sport. Most NASCAR races see over 100,000 fans in attendance and last year's retail sales of NASCAR-licensed products surpassed 3 billion dollars in sales.