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  • The Myth of the Garage
  • Written by Dan Heath and Chip Heath
  • Format: eBook | ISBN: 9780307953599
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The Myth of the Garage

And Other Minor Surprises

Written by Dan HeathAuthor Alerts:  Random House will alert you to new works by Dan Heath and Chip HeathAuthor Alerts:  Random House will alert you to new works by Chip Heath

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On Sale: November 08, 2011
Pages: 70 | ISBN: 978-0-307-95359-9
Published by : Crown Business Crown Archetype
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Synopsis

Synopsis

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
 
 
Dan Heath|Chip Heath

About Dan Heath

Dan Heath - The Myth of the Garage
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

About Chip Heath

Chip Heath - The Myth of the Garage
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
Chip Heath|Dan Heath

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