Dressed up like a million-dollar trouper/
Tryin’ hard to look like Gary Cooper/ Super duper
—“Puttin’ on the Ritz,” Irving Berlin (revised lyrics, 1946)
In 1946, when Irving Berlin revised the lyrics to his 1928 “Puttin’ on the Ritz” to include those memorable lines, Gary Cooper had been a star for over 15 years, and it would have been hard for most men to look as super duper. He conveyed a straightforwardness and an honest, American handsomeness that seemed to both ignore and rise above the contrived glamour and studied posturing that had characterized so many other film heroes of those early years. No matter what costume he put on, he looked like he owned it. The camera loved him, and so did the box office.
But costume is one thing, and clothes are another. In his private life, and in those many early films where he wore contemporary clothes, he had devised and perfected his own debonair style that combined a perfectly tailored European wardrobe with all-American casual sportswear to produce the first, and still finest example of elegant, international, masculine style rooted in an American ideal of the everyman as hero. From the most casual sports clothing to the most formal white tie and tails, Cooper carried himself with uncontrived conviction.
Gary Cooper: An Enduring Style is the first ever monograph focused on the timeless fashion and allure of this leading man who was a fashion inspiration to his Hollywood peers, clothing designers then and now, and generations of stylish men of every social strata, across the globe. Compiled of unpublished, never-before-seen personal photographs, shot primarily by his wife Rocky, Gary Cooper captures the cars, the mansions and ranches, the guns and gear, and of course the endless outfits for every occasion that this Hollywood icon ensconced himself in throughout the years. Whether hunting with close friend Ernest Hemingway, lounging with Cary Grant, horseback, poolside, or on the beach, on-set or after-hours, in the company of royalty or cowboys, Cooper had the perfect outfit for every occasion, embodying a type of refined masculinity rarely seen and in high demand to this day.
“Today’s leading men should take notice of Gary Cooper: Enduring Style.”
-Wall Street Journal
"I’m telling you, you guys are going to love it! Great for men looking for old school style inspiration, great for fans of vintage photography and Old Hollywood glamour and great for women looking for a gift for their man."
"Macho, debonair, ‘catnip to women’ – all perfectly describe Gary Cooper, whose Old Hollywood elegance is celebrated in this new book.”