Stylelikeu, created by mother-daughter team Elisa Goodkind and Lily Mandelbaum, goes way beyond the now ubiquitous and static poses of street-fashion bloggers The Sartorialist, Face Hunter, and all the rest, and instead, brings us into the homes—and more importantly the closets—of the most stylish people on the streets of New York, Los Angeles, London, and more.
Not interested in celebrities and the stylists who dress them, Elisa and Lily have an uncanny knack for finding and gaining the trust of people who march to the beat of their own, very chic, drummer. Often spending up to three hours with the most daring and original dressers they can find, Stylelikeu photographs each fashionable person in several different looks of the subject’s choosing.
To probe deeper into each subject’s personal style, they conduct intimate interviews on their ambitions, influences, and dreams, making each portrait so much more than yet another street photograph. From the most personal pieces in their subjects’ wardrobes, to the favorite books on their shelves, to the most precious objects in their houses, Stylelikeu goes far beyond mere appearances to showcase how creativity is fostered and manifested by living in the most stylish way of all:true to oneself.
Trumpeted in the press for Elisa and Lily’s departure from the top-down nature of mass-market fashion, where the editors of popular fashion magazines tell consumers what is stylish, Stylelikeu represents the vanguard of a new, DIY, fashion-media paradigm. It is a bold and inspirational experiment, documenting fashion at its source—the individual.
A few of the 1000+ comments left by fans of the Stylelikeu website: “Was just talking about how he NEEDED to be on this site. So amazing.” “I find her absolutely mesmerizing. She is so full of life and charm. She has a wonderfully contagious spirit. She is such an inspiration and I would love to be like her someday.” “I love that you guys feature such a diverse group of people—all ages, races, sizes, budgets. It shows how everyone can have style.” “I don’t have any words to describe how amazing those two girls are! They are the true inspiration for all the girls in this entire universe!”
“Full of beautiful images of sartorial inspiration, including collages of hands garnished with jaw-dropping gems, club kids posing in their bedrooms and little old ladies who refuse to hang up the toreador pants.”
T Style, New York Times
“What started as Stylelikeu co-founder Lily Mandelbaum’s personal scrapbook is now an inspirational tome that is much more enthralling than any editorial we’ve ever seen.”
“The photos are a mix of close-ups of shoes, accessories and tattoos and full-page spreads on a given fashionista in different outfits. The best part is that you could actually dress like these people.”