With an erotic softness and quiet confidence, the young, fully-nude subjects in I Heart Boy exhibit a willingness to be celebrated by all for their beauty and openness. Posing in the intimacy of their own homes, often in studio apartments in Manhattan’s East Village and Lower East Side, and Williamsburg and Downtown Brooklyn, lanky, hairless bodies are posed sensually against the minimalist backgrounds of naturally lit rooms with sparse furnishings.
It's an aesthetic with nods to Larry Clark and the 80s underground music scene, and appreciated by the likes of designer Hedi Slimane, American Apparel, and the most popular indie bands from New York, L.A., London, Paris, and Berlin. Yatrofsky’s waif-like men—merely boys just a few years ago, bordering on androgynous, with an occasional tattoo and a bit of punk swagger to match their youthful naiveté—hardly resemble even the shadow of the beefcake of generations past. This is the undressed and carefree look of today’s urban trendsetter—whose style trickles out of the young, creative circles in cities, only to be copied elsewhere tomorrow.
With each photograph, these sexually charged images of male bodies invite the viewer to dwell upon the welcome tenderness of warm skin. Ultimately I Heart Boy is a series of nudity in the purest sense; of being simply bared as human before the world.
“Her photos are a provocative—and, in a world full of Terry Richardson types, much-needed—portrayal of male sexuality.” Elle
“While these images are not truly erotic, they aren't sterile or overly stylized. Their appeal is sensual and soft—a weirdly incongruous beauty that isn't masculine in the traditional sense, but unquestionably male.” New York Press
“I <3 Boy, photographer J. Yatrofsky — the J. is for Jessica, surprisingly — celebrates the androgynous beauty of slim, mostly nude dudes shot with minimalist moxie in New York apartments.” Advocate’s Hot Sheet
I Heart Boy by Photographs by J. Yatrofsky, Introduction by Weston Bingham