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  • Going Pro
  • Written by Scott Bourne and Skip Cohen
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  • Written by Scott Bourne and Skip Cohen
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How to Make the Leap from Aspiring to Professional Photographer

Written by Scott BourneAuthor Alerts:  Random House will alert you to new works by Scott  Bourne and Skip CohenAuthor Alerts:  Random House will alert you to new works by Skip Cohen

eBook

List Price: $16.99

eBook

On Sale: October 18, 2011
Pages: 240 | ISBN: 978-0-8174-4973-5
Published by : Amphoto Books Potter/TenSpeed/Harmony
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ABOUT THE BOOK ABOUT THE BOOK
ABOUT THE AUTHOR ABOUT THE AUTHOR
Synopsis

Synopsis

You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.
Skip Cohen

About Skip Cohen

Skip Cohen - Going Pro
Skip Cohen is president of Marketing Essentials International. With Bambi Cantrell, he is the co-author of The Art of Wedding Photography, The Art of People Photography, and The Art of Digital Wedding Photography. He lives in Akron, Ohio.

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