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The Ultimate Cheapskate's Road Map to True Riches

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A Practical (and Fun) Guide to Enjoying Life More by Spending Less

Written by Jeff YeagerAuthor Alerts:  Random House will alert you to new works by Jeff Yeager

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List Price: $11.99

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On Sale: December 26, 2007
Pages: 224 | ISBN: 978-0-7679-2924-0
Published by : Crown Business Crown Archetype
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Synopsis

It used to be that “stuff” made you cool. That is so twentieth century. Jeff Yeager, the man dubbed The Ultimate Cheapskate by Matt Lauer on Today, offers a completely fresh take on personal finance, teaching us how to enjoy life more by spending less. He will show you how to buy less stuff, retire young, and live financially free, while you make a positive difference in people’s lives and save the planet along the way. The Ultimate Cheapskate’s Road Map to True Riches lays out the practices and principles that have made cheap the new cool.

Live within your means at thirty and stay there. The Ultimate Cheapskate was living well on what he earned at thirty, so when he made more money, he saved every penny. Now he is “selfishly” employed, doing work he loves and helping others.

Do for yourself what you could have others do for you. Cheapskates are die-hard do-it-yourselfers. It’s all about having the right tools, and The Ultimate Cheapskate will get you started.

Pinch the dollars and the pennies will pinch themselves. It’s not the $3 cup of coffee; it’s the big-ticket decisions that determine whether you’ll be financially free. So buy a house, not a castle.

The Ultimate Cheapskate’s Road Map to True Riches promises a quality of life you cannot buy, a sense of satisfaction you cannot fake, and an appreciation for others and for the planet that gives life value. Open your road map and prepare to discover the true joys of financial freedom.

Excerpt

1
Introduction: The Money Step


I always stay at the cheapest hotel, so I was surprised to find a mint on my pillow in the evening. Turns out it fell out of the mouth of the guy who slept there the night before.
—Jeff Yeager, the Ultimate Cheapskate

Rule No. 1: Groceries do not count as Christmas gifts, even if you gift wrap them.
—Denise Yeager, pooooor wife of the Ultimate Cheapskate, giving Jeff the annual holiday gift buying lecture.

Man, money may not be the root of all evil, but its a seed that can sprout some pretty nasty shit.
—anonymous barroom philosopher I met in The Bar, Williston, North Dakota, summer 1977, while I was on a cross–country bicycle trip. He was bemoaning the recent breakup with his “old lady,” a rift that grew out of the couple’s winning one thousand dollars in the lottery.


What’s your earliest childhood memory of money?

Close your eyes and think about it hard for a minute, because it's really important. The memory you eventually dredge up may have a shockingly familiar feeling. In fact you may conjure up feelings and emotions that crossed the radar screen of your mind this very day, as you paid for your groceries, wrote a check to the electric company, or shelled out the kid's weekly allowance.

Keep that memory at the very top of your mind as we travel in the pages ahead down some of life’s major byways, byways filled with intersections, with choices. Not just choices about money and how to spend it, but decisions about what you want out of life, what’s important in life, and what money does—or doesn’t—have to do with any of it.

I’ll bet that your earliest thoughts and memories of money are still influencing some of the financial decisions you make today. As you keep barreling down the Road to Riches, convinced, as most of us are, that the intersection with the Highway to Happiness is just around the next bend, it’s worth spending a moment to think about how you got to this point. Like consulting a road map when you're already hopelessly lost, you might be surprised to find out where you really are and that the course you are on is leading you away from your intended destination.

In my case, my earliest memory of money is, ironically, of found money, of a shiny silver dime, probably dated around 1963, when I was five. I found it while playing in our front yard on Summerfield Road in Sylvania, Ohio.

In my case, my first taste of money truly was a taste. By the time my mom sprinted across the yard to see what I was playing with, it was too late. I had already swallowed it. In addition to the spellbinding shine of the coin, I remember the metallic flavor as it traveled awkwardly down my tiny throat. Somehow, through the marvels of the human body and mind, I still get a slight, almost undetectable taste of metal in my mouth at the end of every day when I empty out my pocket change.


Money on the Brain


Like it or not, money is part of our very being. We worry more about money than anything else. We fight with our spouses and families more about money than anything else. We spend more of our waking hours earning and spending money than doing anything else.

In fact I read about a research study a few years ago that showed that people think about money an average of fifty–five times a day. That immediately caught my attention, as I also remembered reading about another study that showed that people (or, rather, men) think about sex an average of every fifteen minutes throughout the day.

When you combine the results of these two studies and subtract out of a twenty–four–hour period the number of hours spent sleeping and the hours spent thinking about nothing at all, if I’ve done the math correctly, you discover something startling. Not only do most people think only about money and sex, but a good deal of the time men are thinking about money and sex simultaneously. On second thought, I guess I don’t find it that surprising.

So with thoughts of money dominating your every waking hour and encroaching on every aspect of your life, you pick up a book about—what else?—money.

But unlike most personal finance books, this book is not about how to make more money. This book is about how to make less money, but how to be happier than if you made more. It’s about how to make money less a part of your life by spending less, so that you can enjoy life more. And it’s not so much about finding the best values in things—although it provides some good advice in that regard—as about valuing the best things, which usually come without price tags.

Most of all, this book is about choices, not about sacrifices, as my moniker, the Ultimate Cheapskate, might make you think. It’s about the choices we make every day about earning and spending money and the priorities we set for ourselves on the basis of those choices.


The Money Step

Ultimately each of the choices we’re going to look at in this book—whether it’s what kind of house you should buy or whether you have enough roughage in your diet—is a choice involving the Money Step.

The Money Step is the little dance of earning and spending we do pretty much every day of our life. It has three beats, like a waltz:


Earning money
To spend money
To get what you want

[or at least what you think you want]


The Money Step has become the default setting for the world we live in today. It’s now the rule, not the exception. We unconsciously, or consciously, take the Money Step when doing almost everything we do. The idea of getting what we really want by reducing or even entirely skipping the Money Step—a comfortable house without an uncomfortable mortgage, strong health without ever buying a gym membership, the ability to sleep nights knowing that we’re debt free—is a concept so out of vogue in our society it’s nearly extinct.

As we’ll see, questioning the Money Step is as much about deciding what you truly want and need as about deciding how best to get it. By the end of this book I hope you’ll start to question whether the Money Step should continue to be the default setting in your life. And throughout this book, as we look at different big–ticket items in the typical family budget, I encourage you to keep one key question in mind: Can you and your family skip, or at least limit, the Money Step and go straight to the real prize?


The Allegory of the Ax and the Basketball

I first came to appreciate—indeed fixate on—the Money Step during my twenty–five–year career as a CEO and fundraiser in the nonprofit sector. Operating in an environment where money is always scarce and goals are rarely measured just in dollars, I spent my days finding creative ways to avoid, or at least mitigate as much possible, the Money Steps that stood between my organization and the mission it was created to serve.

You might say that my vocation as a nonprofit manager was achieving success without the use of money, or at least without a lot of it. “The nonprofit sector is fortunate to be immune from economic downturns,” I used to tell my staff, “because in the nonprofit world, the economy always sucks.” Much of what I learned during those years rubbed off on my personal life and finances, or maybe the other way around, making my transition to the Ultimate Cheapskate a natural one.

But looking back on it now, I guess I should have grasped the concept of the Money Step years before, as a result of a horrifically embarrassing incident in my youth. The symbolic significance of the episode was lost on me at the time, but I now understand and deeply appreciate the prophetic importance of what I call the Allegory of the Ax and the Basketball.

When I was at the age of sixteen, an age not associated with great wisdom, yet one at which you’ve presumably learned something about the basic laws of physics, my brother, Joel, and I were chopping firewood along the banks of the Maumee River in rural Ohio. The winter ice had just broken, and with the spring melt the water was running high. The driftwood was piling up along the shoreline faster than we could cut and split it.

If you’ve never witnessed an ice breakup on a river of any size, I can tell you it’s a powerful event. Foot–thick chunks of ice churned down the riverbed, sounding like a crushed ice dispenser on the door of an expensive refrigerator. The ice flows packed so much speed and power that occasionally they’d pitch a live catfish or sucker out of the water and onto the shore. You couldn’t live on a riverbank as we did and not mark the year by the day the ice breaks.

When the ice breaks up, it pushes anything and everything downstream—not just driftwood but flotsam and jetsam of all kinds. Growing up, we’d seen it all: pontoon boats, beer kegs, duck blinds, ice chests, furniture, oil drums, refrigerators, a travel trailer, and our most prized recovery, a store mannequin with lifelike breasts (or at least we thought so at that age). This particular day the pickings were a little slim, but a plump basketball eventually came along, just close enough to the shore that we could wade into the icy water and pull it in with a long stick.

Although my brother and I both are well over six feet tall, we are Yeagers and thus far too uncoordinated to actually play basketball. We had little use for the newfound treasure, despite the peril involved in rescuing it. We took turns hurling the ball at each other, bouncing it off some rocks and trees, and we'd all but lost interest in it when my brother had a proposition for me.

“Hey, Gook [his brotherly term of endearment for me], I’ll give you five bucks if you can chop it in half with the ax,” he said, pointing at the basketball. To reinforce his point, he produced a soggy five–dollar bill from the pocket of his blue jeans.

“What is he, crazy?” I thought. “Easy money!”

Without a second thought, I picked up the ax, swung it high above my head, and brought it down on the basketball with all my heft. I wasn’t just going to chop it in half; I was going to obliterate that thing.

Frankly, it never—even for a nanosecond—occurred to me that the basketball might withstand the blow of the ax. All I was thinking about at the time was what I would do with the money and how good I’d feel pulling the five–spot out of my brother’s hand. I was so focused on the money that the possible consequences of the endeavor never crossed my mind.

Gosh, telling the story now, I feel so stupid. Of course the ax didn’t puncture the basketball, and since I’d swung it with such passion, the force of the ricochet redoubled off the taut ball. The ax rebounded instantaneously, the flat back hitting me squarely in the forehead, right between the eyes.

I staggered backward, my lanky teenage frame reeling. My vision blurred as if I were suddenly inside the lava lamp in my bedroom, looking out. The last thing I remember before I passed out and fell to the ground was the sight of my brother falling to the ground first, bent double in a fit of uncontrollable laughter.

After I came to—well, actually, about thirty years after I came to—I realized three important things about this spectacularly stupid incident:


1. I assumed that getting the money would be easy.
2. The possible consequences of trying to get the money never crossed my mind.
3. Because of No. 1 and No. 2, it never occurred to me that maybe I shouldn’t try to get the money, that I should skip the Money Step.


Does any of that sound familiar? Maybe it even hits you right between the eyes?

But where does that leave us as we lead our lives in this era of abundance, with unlimited opportunities to chase after more money and a perennial search for genuine happiness? If more money and more stuff aren’t the key to happiness, is it possible, as I learned when I brought that ax down on the basketball, that their pursuit might actually lead us to greater unhappiness?


Money: Its Not All Its Cracked Up to Be

If money talks, then it tells a lot of lies. That’s not just the conclusion I’ve come to in my own life, the reason I’ve decided to embrace rather than shun my Inner Miser, but it’s a conclusion supported by the experience of an increasing number of the superrich, like Bill Gates and Warren Buffett, as they strive to rid themselves of at least some of their wealth. Talking about his ranking as the world’s richest man, Gates said, “I wish I wasn’t. There is nothing good that comes of that.”

Researchers who study such things report that when it comes to the relationship between wealth and happiness, there’s not much to report. There really isn’t one. Daniel Gilbert, a professor of psychology at Harvard, writes in his thought–provoking book Stumbling on Happiness (Alfred A. Knopf, 2006):


Economists and psychologists have spent decades studying the relation between wealth and happiness, and they have generally concluded that wealth increases human happiness when it lifts people out of abject poverty and into the middle class but that it does little to increase happiness thereafter…It hurts to be hungry, cold, sick, tired, and scared, but once you’ve bought your way out of these burdens, the rest of your money is an increasingly useless pile of paper.


My experience as a professional fundraiser dealing with some extremely wealthy people convinced me that Gilbert and other social scientists speak the truth: There is no relationship between wealth and happiness beyond some point just north of the U.S. poverty line. In the nonprofit sector, perhaps more than in any other area, you get a chance to interact with both extremes of the economic spectrum, very wealthy donors and very needy clients. Even though it’s a purely anecdotal observation, I can tell you that the multimillionaires I’ve met have generally struck me as less joyful than lots of folks I’ve encountered on the other end of the teeter–totter and as usually much less content than most of us in between. I think Ben Franklin nailed it: “Who is rich? He that rejoices in his portion.”


Enough Is Enough

How much money do you want? That’s the question I asked time after time as I spoke with people while writing this book. That’s the question I want you to ask yourself right now. Forget about whether it’s an attainable amount or a rational goal, and answer it as you would a word association test, with the first thing that pops into your mind. (If you’re a guy, I know that it’s hard to see past the naked ladies dancing on the stage of your frontal lobe, but go ahead and try.)
Jeff Yeager|Author Q&A

About Jeff Yeager

Jeff Yeager - The Ultimate Cheapskate's Road Map to True Riches

Photo © James A. Parcell

JEFF YEAGER has run nonprofit agencies, and is now a writer and the creator of the Web site ultimatecheapskate.com. He lives happily and frugally with his wife, Denise, in Accokeek, Maryland.

Author Q&A

Q: What twist of fate helped you become a cheapskate?

A: I think you're referring to the bizarre story I tell in the book about how I first ended up on the Today Show, which branded me the "Ultimate Cheapskate" and launched my writing career, all as a result of losing a "Penny Pincher Contest" sponsored by finance columnist Michelle Singletary. Now keep in mind that Singletary was offering a $50 top prize so I was plenty psychedand I'm still plenty miffed that she shafted me on the cashola, but she did tell the Today Show that I was at least the funniest cheapskate in America. And, of course, long before I became a frugal celebrity, the miser gene has run in my family. I'm the latest in a long line of tight-knit tightwads. The Yeager family crest even bears the inscription Spartica Homo Erectus, Latin for "Cheapskate Who Stands Erect."

Q: What does your wife think of being married to one of the cheapest men in America?

A: With all due respect, I'm deeply offended by your question. I'm the Cheapest Man in America, not one of several equals. Matt Lauer even said so! If you don't believe him, then, fine, just ask my pooooor wife, Denise. She should know. After all, we've been married twenty-four years, or, as Denise says, "Nearly three and half wonderful years." Not all at once, mind you. In all seriousness, Denise is a good sport to put up with me and my out-of-control frugal libido. That's why I dedicated my book to her, even though she hasn't read it yet. Yep, I'm still waiting for her to cough up the $12.95, just like everyone else. Sorry honey, you gotta buy a ticket to see the show, even if it's dedicated to you.

Q: So what does it really mean to be a "cheapskate"?

A: All kidding asideand as you may have guessed by now there's a lot of it in my bookmy real message is that we spend and consume too much. The fact is that our current consumer culture in the U.S. and some other developed countries is both unsustainable to the Earth and, frankly, unfair to all the other people on the planet. Wow, I know, that's a serious, even painful message to hear, and that's why I wanted to deliver it with a laugh track. But ultimately the cheapskate philosophy behind what I'm saying is an optimistic, uplifting one. You see, not only is spending and consuming so muchas we currently dounsustainable and unfair, but in the end it's also unsatisfying and unnecessary for leading a full, happy life. My book is about two things: how to find the best value in things, and, more importantly, how to value the best things in life, which often come without a price tag. Its true message is that you can have it all, but only if you're willing to not pay the price.

Q. Can you be a cheapskate and still be fashionforward?

A: Funny you ask, because I've noticed that being cheapspending and consuming wisely, for maximum life enjoymentis becoming the new cool (or would that be the new black?). You can't embrace the green movement, as so many Americans are rushing to do today, without also accepting that it probably means you need to consume less in your own life. The good news is that being more of a cheapskate, as I define it, isn't about sacrificeit's really about choices. It's about setting out to amass a quality of life, instead of just a quantity of stuff. It's about the fact that you may very well already have everything you really need or truly want in life, if you'll just slow down along the Road to Riches to realize it.

Praise

Praise

"A compelling—and highly entertaining—look at improving both the quality of our lives and the health of our planet by consuming wisely and laughing out loud."

—Carl Pope, Executive Director, Sierra Club

"People today think frugality is no fun. Jeff puts the lie to it. I recognize in him my own delight at concocting high joy, low cost solutions to life's challenges. Less doesn't mean deprivation--it means less stress, commuting, illness, loneliness and the other ills of our 'more is better' and 'it's never enough' culture. Enjoy!"
--Vicki Robin, co-author of the classic betseller,Your Money or Your Life

"Jeff Yeager's Ultimate Cheapskate book will not only save you a bunch of money, it'll put a smile on your face while you're doing it. Finally, there's no need to be afraid to face your finances. Jeff explains things in clear, easy-to-understand language all the while showing you how to get the last laugh on your money."

--Gary Foreman, Publisher, The Dollar Stretcher, www.stretcher.com

"What do we all want out of life? To enjoy it to the fullest! Jeff Yeager does a great job showing the way to enjoyment is to be free from debt and clutter, and to have a great time while getting there!"

--Janet Luhrs, author of The Simple Living Guide and the Simple Living newsletter, www.simpleliving.com

"I've read and reviewed dozens of personal finance books. This is the first one that is truly funny throughout. And Yeager's advice is solid, too!"

--J.D. Roth, GetRichSlowly, www.getrichslowly.org

“Slay your Enoughasaurus and learn to skip the Money Step with help from The Ultimate Cheapskate. Jeff Yeager's edgy humor and surprising insights make this book a very different read than the usual financial tomes. This guy takes thinking outside the box to a new level.”

-Gregory Karp, “Spending Smart” newspaper columnist and author of Living Rich by Spending Smart


"The Ultimate Cheapskate's Road Map to True Riches, by Jeff Yeager, has landed a vaunted place next to my economic bibles, Your Money or Your Life and the Tightwad Gazette trilogy. Yeager -- between jokes -- advises readers to find financial security the old-fashioned way, by spending less than they make."
-Liz Soares, The Morning Sentinel

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