It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore gray, and went to church. The bohemians were artists and intellectuals. Bohemians championed the values of the liberated 1960s; the bourgeois were the enterprising yuppies of the 1980s.
But now the bohemian and the bourgeois are all mixed up, as David Brooks explains in this brilliant description of upscale culture in America. It is hard to tell an espresso-sipping professor from a cappuccino-gulping banker. Laugh and sob as you read about the information age economy's new dominant class. Marvel at their attitudes toward morality, sex, work, and lifestyle, and at how the members of this new elite have combined the values of the countercultural sixties with those of the achieving eighties. These are the people who set the tone for society today, for you. They are bourgeois bohemians: Bobos.
Are you a Bobo?
• Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature?
• Does your newly renovated kitchen look like an aircraft hangar with plumbing? Did you select your new refrigerator on the grounds that mere freezing isn't cold enough?
• Would you spend a little more for socially conscious toothpaste -- the kind that doesn't actually kill germs, it just asks them to leave?
• Do you work for one of those hip, visionary software companies where everybody comes to work in hiking boots and glacier glasses, as if a 400-foot wall of ice were about to come sliding through the parking lot?
• Do you think your educational credentials are just as good as those of the shimmering couples on the New York Times weddings page?
If you answered yes to any of those questions, you are probably a member of today's new upper class. Even if you didn't, you'd still better pay attention, because these Bobos define our age. Their hybrid culture is the atmosphere we breathe. Their status codes govern social life, and their moral codes govern ethics and influence our politics. Bobos in Paradise is a witty and serious look at the cultural consequences of the information age and a penetrating description of how we live now.
About David Brooks
David Brooks writes an op-ed column for The New York Times. Previously, he has been a senior editor at The Weekly Standard, a contributing editor at Newsweek and The Atlantic Monthly, and an op-ed editor at The Wall Street Journal. He is currently a commentator on PBS NewsHour and contributes regularly to Meet the Press and NPR’s All Things Considered. He is the author of Bobos in Paradise: The New Upper Class and How They Got There and On Paradise Drive: How We Live Now (And Always Have) in the Future Tense. His articles have appeared in The New Yorker, The New York Times Magazine, Forbes, The Washington Post, The Times Literary Supplement, Commentary, The Public Interest, and many other magazines. David Brooks lives in Maryland.
From the Hardcover edition.