Random House: Bringing You the Best in Fiction, Nonfiction, and Children's Books
Authors
Books
Features
Newletters and Alerts

Buy now from Random House

See more online stores - Treasure Hunt

Treasure Hunt

Inside the Mind of the New Consumer

Written by Michael J. SilversteinAuthor Alerts:  Random House will alert you to new works by Michael J. Silverstein and John ButmanAuthor Alerts:  Random House will alert you to new works by John Butman
Read by John H. MayerAuthor Alerts:  Random House will alert you to new works by John H. Mayer

Audio Editions

Read by John H. Mayer
On Sale: May 09, 2006
ISBN: 978-0-7393-4085-1
More Info...
Visit RANDOM HOUSE AUDIO to learn more about audiobooks.
Treasure Hunt Cover

Bookmark,
Share & Shelve:

  • Add This - Treasure Hunt
  • Email this page - Treasure Hunt
  • Print this page - Treasure Hunt
ABOUT THE BOOK ABOUT THE BOOK
ABOUT THE AUTHOR ABOUT THE AUTHOR
Categories for this book
This book has no tags.
You can add some at Library Thing.
Synopsis

Synopsis

A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.


From the Compact Disc edition.
John Butman|John H. Mayer

About John Butman

John Butman - Treasure Hunt
John Butman is an established business author and journalist.

About John H. Mayer

John H. Mayer - Treasure Hunt
John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect Dog, Be a Pack Leader, and Cesar’s Way; A Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.

  • Treasure Hunt by Michael J. Silverstein with John Butman
  • May 09, 2006
  • Business & Economics
  • Random House Audio
  • $15.00
  • 9780739340851

Your E-Mail Address
send me a copy

Recipient's E-Mail Address
(multiple addresses may be separated by commas)

A personal message: