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Treasure Hunt

Inside the Mind of the New Consumer

Written by Michael J. SilversteinAuthor Alerts:  Random House will alert you to new works by Michael J. Silverstein and John ButmanAuthor Alerts:  Random House will alert you to new works by John Butman
Read by John H. MayerAuthor Alerts:  Random House will alert you to new works by John H. Mayer

Audio Editions

Read by John H. Mayer
On Sale: May 09, 2006
ISBN: 978-0-7393-4085-1
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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

From the Compact Disc edition.
Michael J. Silverstein|John Butman|John H. Mayer

About Michael J. Silverstein

Michael J. Silverstein - Treasure Hunt
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

About John Butman

John Butman - Treasure Hunt
John Butman is an established business author and journalist.

About John H. Mayer

John H. Mayer - Treasure Hunt
John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect Dog, Be a Pack Leader, and Cesar’s Way; A Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.

  • Treasure Hunt by Michael J. Silverstein with John Butman
  • May 09, 2006
  • Business & Economics
  • Random House Audio
  • $15.00
  • 9780739340851

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