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  • The Toyota Leaders: An Executive Guide
  • Written by Masaaki Sato
  • Format: Hardcover | ISBN: 9781934287231
  • Our Price: $19.95
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The Toyota Leaders: An Executive Guide

Written by Masaaki SatoAuthor Alerts:  Random House will alert you to new works by Masaaki Sato

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Synopsis

Synopsis

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
Praise

Praise

"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst

  • The Toyota Leaders: An Executive Guide by Masaaki Sato
  • December 16, 2008
  • Business & Economics - Interest
  • Vertical
  • $19.95
  • 9781934287231

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