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  • Where the Suckers Moon
  • Written by Randall Rothenberg
  • Format: Trade Paperback | ISBN: 9780679740421
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  • Where the Suckers Moon
  • Written by Randall Rothenberg
  • Format: eBook | ISBN: 9780307833549
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Where the Suckers Moon

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The Life and Death of an Advertising Campaign

Written by Randall RothenbergAuthor Alerts:  Random House will alert you to new works by Randall Rothenberg

eBook

List Price: $11.99

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On Sale: February 20, 2013
Pages: 496 | ISBN: 978-0-307-83354-9
Published by : Vintage Knopf
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ABOUT THE BOOK ABOUT THE BOOK
Synopsis

Synopsis

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

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