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- Where the Suckers Moon
- Written by Randall Rothenberg
- Format: Trade Paperback | ISBN: 9780679740421
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Where the Suckers Moon
The Life and Death of an Advertising Campaign
Written by Randall Rothenberg
Print Editions
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Synopsis
Synopsis
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
- Where the Suckers Moon by Randall Rothenberg
- October 31, 1995
- Transportation - Automotive; Transportation; Business & Economics - Advertising & Promotion
- Vintage
- $16.00
- 9780679740421
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