From: Introduction by Peter Rand
The show's the thing, to paraphrase Shakespeare. Sergei Diaghilev, the Ballets Russes impresario, was a showman, vulgar though it may seem to say so. Only a master of show business of a very high order could have harnessed the genius of great artists and fused elements of the fine arts to stage works for the musical theater with such professional success for two decades. Diaghilev in some respects created the model for twentieth-century impresarios like Florenz Ziegfield, Billy Rose, and Mike Todd. He possessed a genius for publicity. He was able to hold his own among bankers and theater people. He knew his particular audience, and he knew how to keep them entertained.
Diaghilev stands alone, however, among those showmen who came before and those who followed because he was a provocateur, a passionate aesthete with a radical mission to show an audience, as with a mirror, works that would disturb its self-image and incite it to think in new ways about art. Painting and the art of the new formed the foundations of the Ballets Russes mission, which grew to include musical composition and dance. For Diaghilev, show business was the means to an end. He never sacrificed his mission to the demands of the box office.
The Ballets Russes product was conceived and refined, aesthetically and ideologically, over two decades before Diaghilev launched his first season in 1909, in the World of Art workshop. This was the informal club of young men who, under the inspired guidance of Alexandre Benois, used to meet regularly in Saint Petersburg. Diaghilev was a vital force in this group, which claimed Léon Bakst as an early confederate. Diaghilev was an ambitious proponent of its ideas, but it must be said that the Ballets Russes was the product of a collective mission to assert new values in Russian painting and, in the new century, to introduce to the Paris salons a peculiarly Russian contribution to painting of the new century in Europe.
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He set forth with the confidence of someone who knows exactly what he needs to do. Victory was a foregone conclusion. He understood the members of his audience better than they knew him, and this was his power. He did not want to turn them to stone. He'd done that in Saint Petersburg. He wanted to excite them and show them a spectacle that would arouse them and break some taboos. He used the rhythms of Russian music, classical ballet performance with new choreography, and vibrant design to awaken archetypal drives, long repressed, that ranged from eros to thanatos. He did so with spectacles that demanded absolute perfection and integrity in every aspect of the various disciplines employed.
From this beginning, under the command of Diaghilev, the Ballets Russes matured over twenty years into a theater of experiment in the relationship between form, image, and content in dance. These showpieces continued to shock, and they continued to reflect a world of bewildering change. Great works came into being under the command of Diaghilev. To make this happen, he played to a capitalist gallery that was always prepared to be bored. He solved the problem by creating the new. He led his troupe through a world war, across the ocean, and from one country to another.
Diaghilev showed his audience how to imagine the future. That future is with us, now. As you behold the images on these pages, and read the thoughtful commentaries that elucidate aspects of the Ballets Russes, you may find a kind of inspiration of your own reflected here for the time in which we now live. Such is the gift, however fragmentary, that the Ballets Russes continues to supply.
Excerpted from The Ballets Russes and the Art of Design by Edited by Alston Purvis, Peter Rand, and Anna Winestein. Copyright © 2009 by Edited by Alston Purvis, Peter Rand, and Anna Winestein. Excerpted by permission of The Monacelli Press, a division of Random House LLC. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.