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author spotlight
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
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author bookshelf
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Made to Stick
Format: Hardcover, 336 pages
On Sale: January 2, 2007
Price: $26.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
Format: Hardcover, 336 pages
On Sale: January 2, 2007
Price: $26.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
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Made to Stick
Format: Unabridged Compact Disc
On Sale: January 9, 2007
Price: $29.95
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
Format: Unabridged Compact Disc
On Sale: January 9, 2007
Price: $29.95
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
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Made to Stick
Format: Unabridged Audiobook Download
On Sale: January 9, 2007
Price: $15.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
Format: Unabridged Audiobook Download
On Sale: January 9, 2007
Price: $15.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
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Made to Stick
Format: eBook
On Sale: January 2, 2007
Price: $26.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
Format: eBook
On Sale: January 2, 2007
Price: $26.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”... Read more >
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Made to Stick (Chapter 1: Simple)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies. Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies. Read more >
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Made to Stick (Chapter 2: Unexpected)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Getting their attention: good. Keeping it: better! Learn how you can use the element of surprise to grab people’s attention. Keep in mind that surprise doesn’t last, and for an idea to endure, you must also generate interest and curiosity. Examples include the successful flight-safety announcement, turning points in Hollywood screenplays... Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Getting their attention: good. Keeping it: better! Learn how you can use the element of surprise to grab people’s attention. Keep in mind that surprise doesn’t last, and for an idea to endure, you must also generate interest and curiosity. Examples include the successful flight-safety announcement, turning points in Hollywood screenplays... Read more >
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Made to Stick (Chapter 3: Concrete)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Naturally sticky ideas are full of indelible images–ice-filled bathtubs, apples with razors–because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper. Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Naturally sticky ideas are full of indelible images–ice-filled bathtubs, apples with razors–because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper. Read more >
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Made to Stick (Chapter 4: Credible)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
In a presidential campaign, a candidate asks: “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to... Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
In a presidential campaign, a candidate asks: “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to... Read more >
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Made to Stick (Chapter 5: Emotional)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating... Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating... Read more >
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Made to Stick (Chapter 6: Stories)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Hearing a story acts as a kind of mental flight simulator, preparing us to respond more quickly and effectively. Narratives engage and bring life to your ideas–and vice versa. Learn to tell stories because they are effective teaching tools. Examples include the day the heart monitor died, dealing with problem students... Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Hearing a story acts as a kind of mental flight simulator, preparing us to respond more quickly and effectively. Narratives engage and bring life to your ideas–and vice versa. Learn to tell stories because they are effective teaching tools. Examples include the day the heart monitor died, dealing with problem students... Read more >
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Made to Stick (Epilogue)
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. Read more >
Format: eBook
On Sale: February 11, 2008
Price: $2.99
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. Read more >
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