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Co-Opetition
Written by Adam M. Brandenburger and Barry J. Nalebuff
Format: Trade Paperback, 304 pages
On Sale: December 29, 1997
Price: $18.95
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to... Read more >
Written by Adam M. Brandenburger and Barry J. Nalebuff
Format: Trade Paperback, 304 pages
On Sale: December 29, 1997
Price: $18.95
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to... Read more >
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