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Mark Stevens
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Photo © 2004 Joanne Chan
author spotlight
Mark Stevens is CEO of MSCO, a marketing and strategy consulting firm. The author of the Business Week bestseller Your Marketing Sucks, Mark is totally unique in a plain-vanilla world of business experts. He has evolved from being an adviser to clients on specific issues such as marketing programs to being their “secretary of war,” advising them on personal and professional strategies that will get them to the next level of success. Mark is also the author of such prominent books as The Big Eight, Sudden Death: The Rise and Fall of E.F. Hutton, and Extreme Management.
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author bookshelf
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Format: Trade Paperback, 240 pages
On Sale: April 26, 2005
Price: $14.00
• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.
• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of... Read more >
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Format: Trade Paperback, 752 pages
On Sale: April 4, 2006
Price: $27.50
Willem de Kooning is one of the most important artists of the twentieth century, a true “painter’s painter” whose protean work continues to inspire many artists. In the thirties and forties, along with Arshile Gorky and Jackson Pollock, he became a key figure in the revolutionary American movement of abstract expressionism... Read more >
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Format: Hardcover, 240 pages
On Sale: July 8, 2003
Price: $24.00
“Your marketing sucks . . .”
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with... Read more >
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Format: Hardcover, 752 pages
On Sale: November 9, 2004
Price: $35.00
Willem de Kooning is one of the most important artists of the twentieth century, a true “painter’s painter” whose protean work continues to inspire many artists. In the thirties and forties, along with Arshile Gorky and Jackson Pollock, he became a key figure in the revolutionary American movement of abstract expressionism... Read more >
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Format: eBook, 160 pages
On Sale: July 8, 2003
Price: $14.00
“Your marketing sucks . . .”
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with... Read more >
