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Alex FrankelAuthor Alerts:  Random House will alert you to new works by Joe Torre

Alex Frankel has written the “On Language” column for The New York Times Magazine and reported on business culture for Wired, Fast Company, and Outside. His interest in synthetic language led him to launch his own naming...read more
Alex Frankel has written the “On Language” column for The New York Times Magazine and reported on business culture for Wired, Fast Company, and Outside. His interest in synthetic language led him to launch his own naming ?rm and spend twelve months hunting down the origins of leading brand names. He lives in San Francisco.

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Wordcraft

The Art of Turning Little Words into Big Business

Written by Alex Frankel

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