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Matthew W. RagasAuthor Alerts: Random House will alert you to new works by Joe Torre

Matthew W. Ragas, founding editor for RagingBull.com and author of Lessons from the E-Front, is president of Matthew Ragas & Associates, a business development firm. He lives in Hamonte Springs, Florida, and can be contacted at Matt@PowerofCultBranding.com.
Matthew W. Ragas, founding editor for RagingBull.com and author of Lessons from the E-Front, is president of Matthew Ragas & Associates, a business development firm. He lives in Hamonte Springs, Florida, and can be contacted at Matt@PowerofCultBranding.com.
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The Power of Cult Branding

How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Written by Matthew W. Ragas and Bolivar J. Bueno