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Ken Segall

Photo of Ken Segall

Photo: © Doug Schneider Photography

About the Author

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

Books by Ken Segall

Video

Author Ken Segall on the worldwide phenomenon of simplification

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