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Jeff DeGraff, Ph.D. is a clinical professor at the Ross School of Business at the University of Michigan and the executive director of Innovatrium, a leading creativity center for executives. He is a consultant to the world’s most prominent...read more

Jeff DeGraff, Ph.D. is a clinical professor at the Ross School of Business at the University of Michigan and the executive director of Innovatrium, a leading creativity center for executives. He is a consultant to the world’s most prominent companies (from Apple to Visa), serves as an adviser to think tanks and governments, and is the author of three business books and numerous articles. Dubbed “the Dean of Innovation” because of his influence in the field, and featured on the PBS program Innovation You with Dr. Jeff DeGraff, DeGraff lives in Ann Arbor, Michigan.


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Innovation You

Four Steps to Becoming New and Improved

Written by Jeff Degraff

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