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BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has...read more
BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, www.brandcowboy.com, and is an occasional contributor to newspaper and marketing trade journals.

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Displaying results 1-1 of 1 titles for "Bruce Philp"
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Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Written by Bruce Philp

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