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10 Featured Titles

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Exam Copy
The Most Expensive Game in Town
The Rising Cost of Youth Sports and the Toll on Today's Families
Written by Mark Hyman


Format: Hardcover, 176 pages
Publisher: Beacon Press
On Sale: March 20, 2012
Price: $24.95
ISBN: 978-0-8070-0136-3 (0-8070-0136-8)

Building on the eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in his previous book, Until It Hurts, Mark Hyman’s new book looks at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from... Read more >
Also available as an eBook and a trade paperback.

Exam Copy
unSpun
Finding Facts in a World of Disinformation
Written by Brooks Jackson and Kathleen Hall Jamieson


Format: Trade Paperback, 208 pages
Publisher: Random House Trade Paperbacks
On Sale: April 24, 2007
Price: $15.00
ISBN: 978-1-4000-6566-0 (1-4000-6566-6)

Selected for common reading at Itasca Community College


Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.

unSpun is the secret decoder ring for the twenty-first-century world of... Read more >
Also available as an eBook.

Exam Copy
The Elements of Journalism, Revised and Updated 3rd Edition
What Newspeople Should Know and the Public Should Expect
Written by Bill Kovach and Tom Rosenstiel


Format: Trade Paperback, 352 pages
Publisher: Three Rivers Press
On Sale: April 1, 2014
Price: $15.00
ISBN: 978-0-8041-3678-5 (0-8041-3678-5)

Revised and updated with a new preface and material on the rise of social media, the challenges facing printed news, and how journalism can fulfill its purpose in the digital age.
 
Seventeen years ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople to ask the question, “What is... Read more >
Also available as an eBook.

Exam Copy
Consuming Kids
Protecting Our Children from the Onslaught of Marketing & Advertising
Written by Susan Linn


Format: Trade Paperback, 304 pages
Publisher: Anchor
On Sale: August 9, 2005
Price: $16.00
ISBN: 978-1-4000-7999-5 (1-4000-7999-3)

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands... Read more >

Exam Copy
How McGruff and the Crying Indian Changed America
A History of Iconic Ad Council Campaigns
Written by Wendy Melillo


Format: Hardcover, 240 pages
Publisher: Smithsonian Books
On Sale: September 10, 2013
Price: $27.95
ISBN: 978-1-58834-393-2 (1-58834-393-6)

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt’s administration to preserve... Read more >
Also available as an eBook.

Exam Copy
Ogilvy on Advertising

Written by David Ogilvy


Format: Trade Paperback, 224 pages
Publisher: Vintage
On Sale: March 12, 1985
Price: $27.50
ISBN: 978-0-394-72903-9 (0-394-72903-X)

David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an... Read more >
Also available as an eBook.

Exam Copy
Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer


Format: Trade Paperback, 336 pages
Publisher: Anchor
On Sale: June 1, 2010
Price: $15.95
ISBN: 978-0-7679-2897-7 (0-7679-2897-0)

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Also available as an eBook.

Exam Copy
Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp


Format: Trade Paperback, 288 pages
Publisher: Emblem Editions
On Sale: February 7, 2012
Price: $17.95
ISBN: 978-0-7710-7004-4 (0-7710-7004-7)

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands... Read more >
Also available as an eBook.

Exam Copy
Twenty Ads That Shook the World
The Century's Most Groundbreaking Advertising and How It Changed Us All
Written by James Twitchell


Format: Trade Paperback, 240 pages
Publisher: Broadway Books
On Sale: December 26, 2001
Price: $16.00
ISBN: 978-0-609-80723-1 (0-609-80723-4)

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,”... Read more >

Exam Copy
Civil Warriors
The Legal Siege on the Tobacco Industry
Written by Dan Zegart


Format: Trade Paperback, 368 pages
Publisher: Delta
On Sale: December 4, 2001
Price: $19.00
ISBN: 978-0-385-31936-2 (0-385-31936-3)

Should major business organizations, such as tobacco companies and fast-food companies, have moral and social responsibilities to the public in what they produce, sell, and how they market? A landmark narrative of an epic legal battle, Civil Warriors is the true account of how one tenacious lawyer led the charge against... Read more >
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