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44 Featured Titles

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Exam Copy
In Pursuit of Elegance
Why the Best Ideas Have Something Missing
Written by Matthew E. May
Foreword by Guy Kawasaki


Format: Trade Paperback, 224 pages
Publisher: Crown Business
On Sale: September 7, 2010
Price: $14.00
ISBN: 978-0-385-52650-0 (0-385-52650-4)

In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines elegance, the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by... Read more >
Also available as an eBook.

Exam Copy
How McGruff and the Crying Indian Changed America
A History of Iconic Ad Council Campaigns
Written by Wendy Melillo


Format: Hardcover, 240 pages
Publisher: Smithsonian Books
On Sale: September 10, 2013
Price: $27.95
ISBN: 978-1-58834-393-2 (1-58834-393-6)

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt’s administration to preserve... Read more >
Also available as an eBook.

Exam Copy
Cracking Creativity
The Secrets of Creative Genius
Written by Michael Michalko


Format: Trade Paperback, 320 pages
Publisher: Ten Speed Press
On Sale: June 26, 2001
Price: $19.99
ISBN: 978-1-58008-311-9 (1-58008-311-0)

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern... Read more >
Also available as an eBook.

Exam Copy
Thinkertoys
A Handbook of Creative-Thinking Techniques
Written by Michael Michalko


Format: Trade Paperback, 416 pages
Publisher: Ten Speed Press
On Sale: June 8, 2006
Price: $19.99
ISBN: 978-1-58008-773-5 (1-58008-773-6)

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?

In this revised and expanded edition of his groundbreaking THINKERTOYS, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive... Read more >
Also available as an eBook.

Exam Copy
Ogilvy on Advertising

Written by David Ogilvy


Format: Trade Paperback, 224 pages
Publisher: Vintage
On Sale: March 12, 1985
Price: $27.50
ISBN: 978-0-394-72903-9 (0-394-72903-X)

David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an... Read more >
Also available as an eBook.

Exam Copy
Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer


Format: Trade Paperback, 336 pages
Publisher: Anchor
On Sale: June 1, 2010
Price: $15.95
ISBN: 978-0-7679-2897-7 (0-7679-2897-0)

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at... Read more >
Also available as an eBook.

Exam Copy
Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp


Format: Trade Paperback, 288 pages
Publisher: Emblem Editions
On Sale: February 7, 2012
Price: $17.95
ISBN: 978-0-7710-7004-4 (0-7710-7004-7)

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands... Read more >
Also available as an eBook.

Exam Copy
Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Written by David Robertson and Bill Breen


Format: Hardcover, 320 pages
Publisher: Crown Business
On Sale: June 25, 2013
Price: $26.00
ISBN: 978-0-307-95160-1 (0-307-95160-X)

Brick by Brick takes students inside LEGO's innovative business practices. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

The book reveals how LEGO failed to keep... Read more >
Also available as an unabridged audiobook download, eBook and a trade paperback.

Exam Copy
The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen


Format: Trade Paperback, 384 pages
Publisher: Crown Business
On Sale: February 24, 2009
Price: $15.95
ISBN: 978-0-385-52632-6 (0-385-52632-6)

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and... Read more >
Also available as an eBook.

Exam Copy
Good Strategy Bad Strategy
The Difference and Why It Matters
Written by Richard Rumelt


Format: Hardcover, 336 pages
Publisher: Crown Business
On Sale: July 19, 2011
Price: $28.00
ISBN: 978-0-307-88623-1 (0-307-88623-9)

Good Strategy/Bad Strategy: The Difference and Why it Matters has been chosen as one of six finalists for the Financial Times & Goldman Sachs Business Book of the Year award for 2011. The winner will be announced on November 3, 2011.


Developing and implementing a strategy is the central task of a... Read more >
Also available as an eBook.

Exam Copy
Start and Run Your Own Record Label, Third Edition

Written by Daylle Deanna Schwartz


Format: Trade Paperback, 352 pages
Publisher: Billboard Books
On Sale: February 3, 2009
Price: $21.95
ISBN: 978-0-8230-8463-0 (0-8230-8463-9)

Start and Run Your Own Record Label is a comprehensive guidebook to building your own record business in the highly competitive world of independent record labels. Written from the perspective of an industry insider who started and ran her own label, this revised and expanded edition of a bestseller has been... Read more >
Also available as an eBook.

Exam Copy
The Upside
The 7 Strategies for Turning Big Threats into Growth Breakthroughs
Written by Adrian J. Slywotzky and Karl Weber


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: May 15, 2007
Price: $27.50
ISBN: 978-0-307-35101-2 (0-307-35101-7)

The world is moving so quickly that every business in every industry faces big threats. The music business is the victim of a technology shift; GM and Ford face customer shifts as the preferences and demographics of car buyers change; publishing, pharmaceuticals, and the movies make bets on blockbuster projects that... Read more >
Also available as an eBook.

Exam Copy
Grow
How Ideals Power Growth and Profit at the World's Greatest Companies
Written by Jim Stengel


Format: Hardcover, 336 pages
Publisher: Crown Business
On Sale: December 27, 2011
Price: $27.50
ISBN: 978-0-307-72035-1 (0-307-72035-7)

Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling... Read more >

Exam Copy
Satisfaction Guaranteed
The Making of the American Mass Market
Written by Susan Strasser


Format: Trade Paperback, 348 pages
Publisher: Smithsonian Books
On Sale: October 17, 2004
Price: $19.95
ISBN: 978-1-58834-146-4 (1-58834-146-1)

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers... Read more >

Exam Copy
Bang!
Getting Your Message Heard in a Noisy World
Written by Linda Kaplan Thaler and Robin Koval


Format: Trade Paperback, 256 pages
Publisher: Crown Business
On Sale: January 18, 2005
Price: $14.95
ISBN: 978-0-385-50817-9 (0-385-50817-4)

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from... Read more >
Also available as an unabridged audiobook download and an eBook.

Exam Copy
The Power of Nice
How to Conquer the Business World With Kindness
Written by Linda Kaplan Thaler and Robin Koval


Format: Hardcover, 144 pages
Publisher: Crown Business
On Sale: September 19, 2006
Price: $17.95
ISBN: 978-0-385-51892-5 (0-385-51892-7)

"Following up their bestselling look at creating compelling marketing strategies--Bang!--they turn most truisms about business inside out, arguing that good deeds are returned, not punished...Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual."
- Publishers Weekly

Linda Kaplan Thaler and Robin Koval have moved... Read more >
Also available as an eBook.

Exam Copy
Twenty Ads That Shook the World
The Century's Most Groundbreaking Advertising and How It Changed Us All
Written by James Twitchell


Format: Trade Paperback, 240 pages
Publisher: Broadway Books
On Sale: December 26, 2001
Price: $14.95
ISBN: 978-0-609-80723-1 (0-609-80723-4)

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,”... Read more >

Exam Copy
Sam Walton
Made In America
Written by Sam Walton
Contribution by John Huey


Format: Paperback, 368 pages
Publisher: Bantam
On Sale: June 1, 1993
Price: $7.99
ISBN: 978-0-553-56283-5 (0-553-56283-5)

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here... Read more >
Also available as an eBook.

Exam Copy
The Entertainment Economy
How Mega-Media Forces Are Transforming Our Lives
Written by Michael Wolf


Format: Trade Paperback, 336 pages
Publisher: Crown Business
On Sale: April 1, 2003
Price: $19.00
ISBN: 978-1-4000-5186-1 (1-4000-5186-X)

From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital, books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.

In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have... Read more >
Also available as an eBook.
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