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44 Featured Titles

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Exam Copy
You Are the Message

Written by Roger Ailes


Format: Trade Paperback, 256 pages
Publisher: Crown Business
On Sale: August 20, 1989
Price: $16.95
ISBN: 978-0-385-26542-3 (0-385-26542-5)

"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression... Read more >
Also available as an eBook.

Exam Copy
What Made jack welch JACK WELCH
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)

Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >
Also available as an eBook.

Exam Copy
HumanKind

Written by Tom Bernardin and Mark Tutssel


Format: Hardcover, 256 pages
Publisher: powerHouse Books
On Sale: October 26, 2010
Price: $29.95
ISBN: 978-1-57687-549-0 (1-57687-549-0)

In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action–that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.

For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular... Read more >

Exam Copy
Fast Future
How the Millennial Generation Is Shaping our World
Written by David D. Burstein


Format: Trade Paperback, 232 pages
Publisher: Beacon Press
On Sale: February 25, 2014
Price: $19.95
ISBN: 978-0-8070-3322-7 (0-8070-3322-7)

They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities.

With eighty-million millennials (people who are... Read more >
Also available as an eBook and a hardcover.

Exam Copy
The Customer Rules
The 39 Essential Rules for Delivering Sensational Service
Written by Lee Cockerell


Format: Hardcover, 208 pages
Publisher: Crown Business
On Sale: March 5, 2013
Price: $19.99
ISBN: 978-0-7704-3560-8 (0-7704-3560-2)

Lee Cockerell, the former executive vice president of operations at Walt Disney World, offers his thirty-nine rules for optimizing customer service. By implementing these strategies, managers and employees will ensure that their interactions with customers are characterized by consistency, efficiency, creativity, sincerity, and excellence. Each of the thirty-nine chapters in this book... Read more >
Also available as an unabridged audiobook download and an eBook.

Exam Copy
Your First Year in Sales, 2nd Edition
Making the Transition from Total Novice to Successful Professional
Written by Tim Connor


Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: March 2, 2010
Price: $20.00
ISBN: 978-0-307-45152-1 (0-307-45152-6)

In this revised and updated edition of Your First Year in Sales, professional speaker and sales veteran Tim Connor offers simple, proven strategies to overcome those first-year obstacles and position oneself for lifelong success. Readers will find step-by-step techniques for learning how one's skills and talents—motivation, strengths, willingness to sacrifice, and... Read more >
Also available as an eBook.

Exam Copy
Getting More
How You Can Negotiate to Succeed in Work and Life
Written by Stuart Diamond


Format: Trade Paperback, 416 pages
Publisher: Crown Business
On Sale: August 14, 2012
Price: $15.00
ISBN: 978-0-307-71690-3 (0-307-71690-2)

Paperback coming August, 2012. Do not order paperback until 8/14/2012.

This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant”... Read more >
Also available as an unabridged audiobook download, eBook and a hardcover.

Exam Copy
The Power of Habit
Why We Do What We Do in Life and Business
Written by Charles Duhigg


Format: Hardcover, 400 pages
Publisher: Random House
On Sale: February 28, 2012
Price: $28.00
ISBN: 978-1-4000-6928-6 (1-4000-6928-9)

Selected for common reading at Babson College

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter... Read more >

Exam Copy
How to Think Like Leonardo da Vinci
Seven Steps to Genius Every Day
Written by Michael J. Gelb


Format: Trade Paperback, 336 pages
Publisher: Dell
On Sale: February 8, 2000
Price: $17.00
ISBN: 978-0-440-50827-4 (0-440-50827-4)

Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind. Michael Gelb's How to Think Like Leonardo Da Vinci is an inspiring and... Read more >
Also available as an unabridged audiobook download and an eBook.

Exam Copy
The How to Think Like Leonardo da Vinci Workbook
Your Personal Companion to How to Think Like Leonardo da Vinci
Written by Michael J. Gelb


Format: Hardcover, 288 pages
Publisher: Dell
On Sale: June 15, 1999
Price: $20.00
ISBN: 978-0-440-50882-3 (0-440-50882-7)

In the bestselling tradition of The Artist's Way Morning Pages Journal, The Simple Abundance Journal of Gratitude and The Don't Sweat the Small Stuff Workbook comes The How to Think Like Leonardo da Vinci Workbook--the companion volume to Michael Gelb's 1998 Delacorte hardcover bestseller.

Created to structure and motivate the reader's development... Read more >

Exam Copy
Ecological Intelligence
The Hidden Impacts of What We Buy
Written by Daniel Goleman


Format: Trade Paperback, 288 pages
Publisher: Crown Business
On Sale: March 30, 2010
Price: $16.99
ISBN: 978-0-385-52783-5 (0-385-52783-7)

Virginia Tech has selected Ecological Intelligence for its 2009-2010 Common Book Project.

“The theme of ecological awareness and environmental sustainability emerged as we considered a variety of books. The selection committee felt that such a theme would offer many options for engagement and use of the book across all colleges and disciplines... Read more >
Also available as an eBook.

Exam Copy
Why We Make Mistakes
How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average
Written by Joseph T. Hallinan


Format: Trade Paperback, 304 pages
Publisher: Broadway Books
On Sale: February 9, 2010
Price: $14.00
ISBN: 978-0-7679-2806-9 (0-7679-2806-7)

Human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember... Read more >
Also available as an unabridged audiobook download and an eBook.

Exam Copy
Shopping for Identity
The Marketing of Ethnicity
Written by Marilyn Halter


Format: Trade Paperback, 256 pages
Publisher: Schocken
On Sale: July 23, 2002
Price: $11.16
ISBN: 978-0-8052-1093-4 (0-8052-1093-8)

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the... Read more >
Also available as an eBook.

Exam Copy
The Real Thing
Truth and Power at the Coca-Cola Company
Written by Constance L. Hays


Format: Trade Paperback, 432 pages
Publisher: Random House Trade Paperbacks
On Sale: April 12, 2005
Price: $17.00
ISBN: 978-0-8129-7364-8 (0-8129-7364-X)

The Real Thing is a portrait of America’s most famous product and of the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the... Read more >
Also available as an eBook.

Exam Copy
Made to Stick
Why Some Ideas Survive and Others Die
Written by Chip Heath and Dan Heath


Format: Hardcover, 336 pages
Publisher: Random House
On Sale: January 2, 2007
Price: $26.00
ISBN: 978-1-4000-6428-1 (1-4000-6428-7)

Updated, with a New Chapter

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to... Read more >

Exam Copy
Crowdsourcing
Why the Power of the Crowd Is Driving the Future of Business
Written by Jeff Howe


Format: Trade Paperback, 336 pages
Publisher: Crown Business
On Sale: September 15, 2009
Price: $15.00
ISBN: 978-0-307-39621-1 (0-307-39621-5)

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged... Read more >
Also available as an unabridged audiobook download and an eBook.

Exam Copy
Millennials Rising
The Next Great Generation
Written by Neil Howe and William Strauss
Illustrated by R.J. Matson


Format: Trade Paperback, 432 pages
Publisher: Vintage
On Sale: September 5, 2000
Price: $17.95
ISBN: 978-0-375-70719-3 (0-375-70719-0)

By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.

"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising

In this remarkable account... Read more >
Also available as an eBook.

Exam Copy
The Power of Social Networking
Using the Whuffie Factor to Build Your Business
Written by Tara Hunt


Format: Trade Paperback, 320 pages
Publisher: Crown Business
On Sale: May 4, 2010
Price: $15.00
ISBN: 978-0-307-44940-5 (0-307-44940-8)

Now in Paperback, this book was formerly titled The Whuffie Factor

Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean?... Read more >
Also available as an eBook.

Exam Copy
The Most Expensive Game in Town
The Rising Cost of Youth Sports and the Toll on Today's Families
Written by Mark Hyman


Format: Hardcover, 176 pages
Publisher: Beacon Press
On Sale: March 20, 2012
Price: $24.95
ISBN: 978-0-8070-0136-3 (0-8070-0136-8)

Building on the eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in his previous book, Until It Hurts, Mark Hyman’s new book looks at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from... Read more >
Also available as an eBook and a trade paperback.

Exam Copy
The Thinker's Toolkit
14 Powerful Techniques for Problem Solving
Written by Morgan D. Jones


Format: Trade Paperback, 384 pages
Publisher: Crown Business
On Sale: June 30, 1998
Price: $17.00
ISBN: 978-0-8129-2808-2 (0-8129-2808-3)

An invaluable resource for any manager or professional, this book offers a collection of proven, practical methods for simplifying any problem and making faster, better decisions every time. Read more >
Also available as an eBook.

Exam Copy
The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
Written by Tom Kelley


Format: Hardcover, 320 pages
Publisher: Crown Business
On Sale: January 16, 2001
Price: $29.95
ISBN: 978-0-385-49984-2 (0-385-49984-1)

The award-winning design firm that brought the world the Apple mouse, the Palm V, and other cutting-edge products reveals its secrets for fostering innovation-"out of the box" thinking across the world of business. Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving such as: closely... Read more >
Also available as an eBook.

Exam Copy
The Game-Changer
How You Can Drive Revenue and Profit Growth with Innovation
Written by A.G. Lafley and Ram Charan


Format: Hardcover, 352 pages
Publisher: Crown Business
On Sale: April 8, 2008
Price: $27.50
ISBN: 978-0-307-38173-6 (0-307-38173-0)

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share... Read more >

Exam Copy
This Business of Music Marketing and Promotion
A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Written by Tad Lathrop


Format: Hardcover, 320 pages
Publisher: Billboard Books
On Sale: October 1, 2003
Price: $24.95
ISBN: 978-0-8230-7729-8 (0-8230-7729-2)

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by... Read more >

Exam Copy
The Best Business Stories of the Year: 2002 Edition

Edited by Andrew Leckey and Ken Auletta


Format: Trade Paperback, 496 pages
Publisher: Vintage
On Sale: January 8, 2002
Price: $15.00
ISBN: 978-0-375-72501-2 (0-375-72501-6)

“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition

Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and... Read more >
Also available as an eBook.

Exam Copy
Trade-Off
Why Some Things Catch On, and Others Don't
Written by Kevin Maney
Foreword by Jim Collins


Format: Trade Paperback, 240 pages
Publisher: Crown Business
On Sale: August 17, 2010
Price: $15.00
ISBN: 978-0-385-52595-4 (0-385-52595-8)

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?

The answer lies in the ever-present tension between fidelity (the quality of a... Read more >
Also available as an eBook.
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