Icons of the American Marketplace
Consumer Brand Excellence
Written by American Benchmark Press

Format: Hardcover, 528 pages
Publisher: American Benchmark Press
On Sale: July 31, 2007
Price: $100.00
ISBN: 978-0-307-38345-7 (0-307-38345-8)

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that... Read more >

Stealing MySpace
The Battle to Control the Most Popular Website in America
Written by Julia Angwin

Format: Hardcover, 384 pages
Publisher: Random House
On Sale: March 17, 2009
Price: $27.00
ISBN: 978-1-4000-6694-0 (1-4000-6694-8)

A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert... Read more >

The Book of Hard Choices
How to Make the Right Decisions at Work and Keep Your Self-Respect
Written by James A. Autry and Peter Roy

Format: Hardcover, 272 pages
Publisher: Broadway
On Sale: December 26, 2006
Price: $23.95
ISBN: 978-0-7679-2258-6 (0-7679-2258-1)

THE BOOK OF HARD CHOICES examines the notion of integrity in the workplace. James Autry and Peter Roy, experienced executives themselves, interviewed numerous leaders about the tough decisions they’ve made on the job. They spoke with people including former Starbucks president Howard Behar, Iowa Cubs owner Michael Gartner, and Governor Tom... Read more >

The Servant Leader
How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
Written by James A. Autry

Format: Trade Paperback, 288 pages
Publisher: Three Rivers Press
On Sale: November 30, 2004
Price: $13.95
ISBN: 978-1-4000-5473-2 (1-4000-5473-7)

In The Servant Leader, Former Fortune 500 executive James A. Autry argues that a mangement style he dubs "servant leadership" offers a set of skills and ideals that will help leaders nurture the needs and goals of those who look to them for leadership. The result, he maintains, is a more... Read more >

Super Crunchers
Why Thinking-by-Numbers Is the New Way to Be Smart
Written by Ian Ayres

Format: Hardcover, 272 pages
Publisher: Bantam
On Sale: August 28, 2007
Price: $25.00
ISBN: 978-0-553-80540-6 (0-553-80540-1)

"In the past, one could get by on intuition and experience. Times have changed. Today, the name of the game is data. Ian Ayres shows us how and why in this groundbreaking book Super Crunchers. Not only is it fun to read, it just may change the way you think."
—Steven D... Read more >

Women Don't Ask
The High Cost of Avoiding Negotiation--and Positive Strategies for Change
Written by Linda Babcock and Sara Laschever

Format: Trade Paperback, 272 pages
Publisher: Bantam
On Sale: February 27, 2007
Price: $15.00
ISBN: 978-0-553-38387-4 (0-553-38387-6)

By neglecting to negotiate her starting salary for her first job, a woman may sacrifice over half a million dollars in earnings by the end of her career. Yet, as research reveals, men are four times more likely to ask for higher pay than are women with the same qualifications. From... Read more >

Managing Up
How to Forge an Effective Relationship With Those Above You
Written by Rosanne Badowski and Roger Gittines

Format: Trade Paperback, 240 pages
Publisher: Broadway Business
On Sale: October 19, 2004
Price: $14.95
ISBN: 978-0-385-50773-8 (0-385-50773-9)

In Managing Up Rosanne Badowski offers a straightforward, entertaining, no-holds-barred account of what it takes to make your relationship with your boss work to your advantage, no matter where you stand in the corporate hierarchy.

Told through rich, colorful anecdotes about her years spent working with one of the smartest, most... Read more >

What Made jack welch JACK WELCH
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti

Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)

Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >

How We Compete
What Companies Around the World Are Doing to Make it in Today's Global Economy
Written by Suzanne Berger

Format: Hardcover, 352 pages
Publisher: Broadway Business
On Sale: December 27, 2005
Price: $27.50
ISBN: 978-0-385-51359-3 (0-385-51359-3)

Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why.
There is a rising fear in America that no job is safe. In industry... Read more >

Wal-Mart: The Bully of Bentonville
How the High Cost of Everyday Low Prices is Hurting America
Written by Anthony Bianco

Format: Trade Paperback, 352 pages
Publisher: Broadway Business
On Sale: February 20, 2007
Price: $19.00
ISBN: 978-0-385-51357-9 (0-385-51357-7)

The world's largest retailer, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. However, it is argued that... Read more >

Basic Black
The Essential Guide for Getting Ahead at Work (and in Life)
Written by Cathie Black

Format: Hardcover, 304 pages
Publisher: Crown Business
On Sale: October 23, 2007
Price: $24.95
ISBN: 978-0-307-35110-4 (0-307-35110-6)

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to... Read more >

What Color Is Your Parachute? Workbook, revised
A Practical Manual for Job Hunters and Career Changers
Written by Richard N. Bolles

Format: Trade Paperback, 48 pages
Publisher: Ten Speed Press
On Sale: November 1, 2005
Price: $9.95
ISBN: 978-1-58008-729-2 (1-58008-729-9)

Richard Nelson Bolles presents an updated version of one of the most widely acclaimed exercises from PARACHUTE, the Flower. This highly effective tool, reproduced here in handy workbook form, helps readers target their ideal work situation. Simple step-by-step worksheets focus on translating personal interests into marketable job skills as well as... Read more >

8 Patterns of Highly Effective Entrepreneurs

Written by Brent Bowers

Format: Trade Paperback, 240 pages
Publisher: Broadway Business
On Sale: June 19, 2007
Price: $14.00
ISBN: 978-0-385-51547-4 (0-385-51547-2)

“As unique as it is valuable, [8 Patterns of Highly Effective Entrepreneurs] achieves where so many business books fail. It provides practical advice for individuals . . . [I]t delivers what few business books ever aspire to achieve—wisdom regarding business and decision making, within a special context: start-up firms.”
—From the... Read more >

Co-Opetition

Written by Adam M. Brandenburger and Barry J. Nalebuff

Format: Trade Paperback, 304 pages
Publisher: Broadway Business
On Sale: December 29, 1997
Price: $18.95
ISBN: 978-0-385-47950-9 (0-385-47950-6)

Insightful and instructive, Co-opetition describes a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the... Read more >

Negotiation Boot Camp
How to Resolve Conflict, Satisfy Customers, and Make Better Deals
Written by Ed Brodow

Format: Hardcover, 208 pages
Publisher: Broadway Business
On Sale: December 26, 2006
Price: $19.95
ISBN: 978-0-385-51849-9 (0-385-51849-8)

Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation including conquering our fear of confrontation and overcoming the negative behaviors that hold us back, and identifying and developing our personal negotiation style.

Using a wealth of examples from real-life encounters... Read more >

Jump In
Even If You Don't Know How to Swim
Written by Mark Burnett

Format: Paperback, 320 pages
Publisher: Ballantine Books
On Sale: January 31, 2006
Price: $7.99
ISBN: 978-0-345-48102-3 (0-345-48102-X)

Executive producer Mark Burnett has revolutionized television. So how did a British immigrant with little cash and no connections become his own entertainment empire? In Jump In!, Burnett shares his astounding personal saga of risk and reward, and tells enthralling stories about his shows and their contestants that have never before... Read more >

Heroz
Empower Yourself, Your Coworkers, Your Company
Written by William Byham and Jeff Cox

Format: Trade Paperback, 224 pages
Publisher: Ballantine Books
On Sale: July 18, 1995
Price: $14.00
ISBN: 978-0-449-90958-4 (0-449-90958-1)

From better decision-making to improved teamwork, the authors present proven, step-by-step techniques for surviving—and thriving—in today’s complex workplace. Read more >

Zapp! The Lightning of Empowerment
How to Improve Quality, Productivity, and Employee Satisfaction
Written by William Byham and Jeff Cox

Format: Trade Paperback, 224 pages
Publisher: Ballantine Books
On Sale: November 11, 1997
Price: $15.00
ISBN: 978-0-449-00282-7 (0-449-00282-9)

This groundbreaking bestseller shows managers how to revitalize their companies from the ground up, with motivational strategies that encourage employees to take responsibility, use their creativity, and develop a sense of pride in their work.

An accessible guide for the successful managers of tomorrow. Read more >

No
The Only Negotiating System You Need for Work and Home
Written by Jim Camp

Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: June 19, 2007
Price: $24.00
ISBN: 978-0-307-34574-5 (0-307-34574-2)

As Jim Camp's first book, Start with No, gained attention from publications like Harvard Business Review and Fortune, he became a tireless proselytizer for his ideas. During interviews many people wanted to know how his system of negotiating could be applied to their personal lives including day-to-day problems encountered at work... Read more >

Innovation
The Five Disciplines for Creating What Customers Want
Written by Curtis R. Carlson and William W. Wilmot

Format: Hardcover, 368 pages
Publisher: Crown Business
On Sale: August 8, 2006
Price: $27.50
ISBN: 978-0-307-33669-9 (0-307-33669-7)

Innovation is not about inventing clever gadgets or just “creativity.” Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to... Read more >

Factory Girls
From Village to City in a Changing China
Written by Leslie T. Chang

Format: Trade Paperback, 448 pages
Publisher: Spiegel & Grau
On Sale: August 4, 2009
Price: $16.00
ISBN: 978-0-385-52018-8 (0-385-52018-2)

Winner of the 2009 Asian American Literary Award For Nonfiction, given by the Asian American Writers’ Workshop
Winner of the PEN USA Literary Award for Research Nonfiction
A New York Times Notable Book of 2008
One of the Washington Post’s best books of 2008
A Seattle Times best nonfiction book of 2008
One of the Christian... Read more >

Know-How
The 8 Skills That Separate People Who Perform from Those Who Don't
Written by Ram Charan

Format: Hardcover, 304 pages
Publisher: Crown Business
On Sale: January 2, 2007
Price: $27.50
ISBN: 978-0-307-34151-8 (0-307-34151-8)

The new grand theory of leadership by Ram Charan . . . The breakthrough book that links know-how—the skills of people who know what they are doing— with the personal and psychological traits of the successful leader.

How often have you heard someone with a commanding presence deliver a bold vision that... Read more >

You Can Negotiate Anything

Written by Herb Cohen

Format: Paperback, 256 pages
Publisher: Bantam
On Sale: December 1, 1982
Price: $7.99
ISBN: 978-0-553-28109-5 (0-553-28109-7)

Claiming that the world is a giant negotiating table, renowned negotiator Cohen teaches the art of negotiation with dozens of concrete examples. Read more >

Glass, Paper, Beans
Revolutions on the Nature and Value of Ordinary Things
Written by Leah Hager Cohen

Format: Trade Paperback, 320 pages
Publisher: Broadway Business
On Sale: August 17, 1998
Price: $19.00
ISBN: 978-0-385-49257-7 (0-385-49257-X)

Once upon a time we knew the origins of things: what piece of earth the potato on our dinner plate came from, which well our water was dipped from, who cobbled our shoes, and whose cow provided the leather. In many parts of the world, that information is still readily available... Read more >

The Origin of Financial Crises
Central Banks, Credit Bubbles, and the Efficient Market Fallacy
Written by George Cooper

Format: Trade Paperback, 208 pages
Publisher: Vintage
On Sale: October 29, 2008
Price: $12.95
ISBN: 978-0-307-47345-5 (0-307-47345-7)

In a series of disarmingly simple arguments financial market analyst George Cooper challenges the core principles of today's economic orthodoxy and explains how we have created an economy that is inherently unstable and crisis prone. With great skill, he examines the very foundations of today's economic philosophy and adds a compelling... Read more >