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137 Featured Titles

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Exam Copy
Beating the Business Cycle
How to Predict and Profit From Turning Points in the Economy
Written by Lakshman Achuthan and Anirvan Banerji


Format: Hardcover, 208 pages
Publisher: Broadway Business
On Sale: May 18, 2004
Price: $24.95
ISBN: 978-0-385-50953-4 (0-385-50953-7)

In Beating the Business Cycle, Lakshman Achuthan and Anirvan Banerji, the directors of the Economic Cycle Research Institute (ECRI) demonstrate how businesses can predict and profit from the inevitable booms and busts of the economy.

Beating the Business Cycle reveals how decision makers at all levels can see into the economy’s... Read more >
Also available as an eBook.

Exam Copy
The Identity Code
The 8 Essential Questions for Finding Your Purpose and Place in the World
Written by Laurence Ackerman


Format: Hardcover, 208 pages
Publisher: Random House
On Sale: December 27, 2005
Price: $22.95
ISBN: 978-1-4000-6417-5 (1-4000-6417-1)

In this life-transforming book, Larry Ackerman shows readers how to crack their identity codes. With more than twenty years of experience helping organizations and individuals identify their purpose, Ackerman reveals the Laws of Identity and the Eight Essential Questions they contain. As readers answer these questions, their identity will gradually become... Read more >
Also available as an eBook.

Exam Copy
Icons of the American Marketplace
Consumer Brand Excellence
Written by American Benchmark Press


Format: Hardcover, 528 pages
Publisher: American Benchmark Press
On Sale: July 31, 2007
Price: $100.00
ISBN: 978-0-307-38345-7 (0-307-38345-8)

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that... Read more >

Exam Copy
Sun-Tzu

Written by Roger T. Ames


Format: Hardcover, 336 pages
Publisher: Ballantine Books
On Sale: March 2, 1993
Price: $27.95
ISBN: 978-0-345-36239-1 (0-345-36239-X)

In 1973, an excavation at a noble's tomb in Mawangdui, China, uncovered a collection of ancient Chinese brush-written silk texts buried in 168 B.C.   These texts included the ancient versions of the long lost cornerstones of Chinese culture, philosophy and military strategy.

This new translation of a well-known Chinese classic contains... Read more >

Exam Copy
Stealing MySpace
The Battle to Control the Most Popular Website in America
Written by Julia Angwin


Format: Hardcover, 384 pages
Publisher: Random House
On Sale: March 17, 2009
Price: $27.00
ISBN: 978-1-4000-6694-0 (1-4000-6694-8)

A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert... Read more >
Also available as an eBook.

Exam Copy
Three Blind Mice
How the TV Networks Lost Their Way
Written by Ken Auletta


Format: Trade Paperback, 656 pages
Publisher: Vintage
On Sale: September 1, 1992
Price: $23.00
ISBN: 978-0-679-74135-0 (0-679-74135-6)

Auletta chronicles the revolution in American business and popular culture that was the story of network television in the 1980s: the big three networks lost a third of their audience and more than half of their annual profits, while takeovers and coups turned NBC and ABC into assets of two megacorporations... Read more >

Exam Copy
Meditations

Written by Marcus Aurelius
Translated by Gregory Hays


Format: Hardcover, 256 pages
Publisher: Modern Library
On Sale: May 14, 2002
Price: $21.95
ISBN: 978-0-679-64260-2 (0-679-64260-9)

Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180). A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written. Marcus’s... Read more >
Also available as an eBook and a trade paperback.

Exam Copy
The Book of Hard Choices
How to Make the Right Decisions at Work and Keep Your Self-Respect
Written by James A. Autry and Peter Roy


Format: Hardcover, 272 pages
Publisher: Broadway
On Sale: December 26, 2006
Price: $23.95
ISBN: 978-0-7679-2258-6 (0-7679-2258-1)

THE BOOK OF HARD CHOICES examines the notion of integrity in the workplace. James Autry and Peter Roy, experienced executives themselves, interviewed numerous leaders about the tough decisions they’ve made on the job. They spoke with people including former Starbucks president Howard Behar, Iowa Cubs owner Michael Gartner, and Governor Tom... Read more >
Also available as an eBook.

Exam Copy
The Servant Leader
How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
Written by James A. Autry


Format: Trade Paperback, 288 pages
Publisher: Three Rivers Press
On Sale: November 30, 2004
Price: $13.95
ISBN: 978-1-4000-5473-2 (1-4000-5473-7)

In The Servant Leader, Former Fortune 500 executive James A. Autry argues that a mangement style he dubs "servant leadership" offers a set of skills and ideals that will help leaders nurture the needs and goals of those who look to them for leadership. The result, he maintains, is a more... Read more >
Also available as an eBook.

Exam Copy
Powerful Medicines
The Benefits, Risks, and Costs of Prescription Drugs
Written by Jerry Avorn, M.D.


Format: Trade Paperback, 480 pages
Publisher: Vintage
On Sale: August 9, 2005
Price: $15.95
ISBN: 978-1-4000-3078-1 (1-4000-3078-1)

If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than... Read more >
Also available as an eBook and a hardcover.

Exam Copy
Women Don't Ask
The High Cost of Avoiding Negotiation--and Positive Strategies for Change
Written by Linda Babcock and Sara Laschever


Format: Trade Paperback, 272 pages
Publisher: Bantam
On Sale: February 27, 2007
Price: $15.00
ISBN: 978-0-553-38387-4 (0-553-38387-6)

By neglecting to negotiate her starting salary for her first job, a woman may sacrifice over half a million dollars in earnings by the end of her career. Yet, as research reveals, men are four times more likely to ask for higher pay than are women with the same qualifications. From... Read more >

Exam Copy
Managing Up
How to Forge an Effective Relationship With Those Above You
Written by Rosanne Badowski and Roger Gittines


Format: Trade Paperback, 240 pages
Publisher: Broadway Business
On Sale: October 19, 2004
Price: $14.95
ISBN: 978-0-385-50773-8 (0-385-50773-9)

In Managing Up Rosanne Badowski offers a straightforward, entertaining, no-holds-barred account of what it takes to make your relationship with your boss work to your advantage, no matter where you stand in the corporate hierarchy.

Told through rich, colorful anecdotes about her years spent working with one of the smartest, most... Read more >
Also available as an eBook.

Exam Copy
What Made jack welch JACK WELCH
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)

Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >
Also available as an eBook.

Exam Copy
Predatory Marketing

Written by C. Britt Beemer and Robert L. Shook


Format: Trade Paperback, 308 pages
Publisher: Broadway
On Sale: January 5, 1998
Price: $19.00
ISBN: 978-0-7679-0189-5 (0-7679-0189-4)

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how... Read more >

Exam Copy
How We Compete
What Companies Around the World Are Doing to Make it in Today's Global Economy
Written by Suzanne Berger


Format: Hardcover, 352 pages
Publisher: Broadway Business
On Sale: December 27, 2005
Price: $27.50
ISBN: 978-0-385-51359-3 (0-385-51359-3)

Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why.
There is a rising fear in America that no job is safe. In industry... Read more >
Also available as an eBook.

Exam Copy
Basic Black
The Essential Guide for Getting Ahead at Work (and in Life)
Written by Cathie Black


Format: Hardcover, 304 pages
Publisher: Crown Business
On Sale: October 23, 2007
Price: $24.95
ISBN: 978-0-307-35110-4 (0-307-35110-6)

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to... Read more >

Exam Copy
Confronting Reality
Doing What Matters to Get Things Right
Written by Larry Bossidy and Ram Charan


Format: Hardcover, 272 pages
Publisher: Crown Business
On Sale: October 19, 2004
Price: $27.50
ISBN: 978-1-4000-5084-0 (1-4000-5084-7)

"These busy authors have managed to bring fresh insights into a matter that's high on the corporate agenda. What's more, Confronting Reality is even more readable than its predecessor [Execution]."
--Businessweek

The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. In Confronting Reality, noted... Read more >

Exam Copy
Execution
The Discipline of Getting Things Done
Written by Larry Bossidy, Ram Charan and Charles Burck


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: June 4, 2002
Price: $27.50
ISBN: 978-0-609-61057-2 (0-609-61057-0)

The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management job

Larry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram... Read more >

Exam Copy
8 Patterns of Highly Effective Entrepreneurs

Written by Brent Bowers


Format: Trade Paperback, 240 pages
Publisher: Broadway Business
On Sale: June 19, 2007
Price: $14.00
ISBN: 978-0-385-51547-4 (0-385-51547-2)

“As unique as it is valuable, [8 Patterns of Highly Effective Entrepreneurs] achieves where so many business books fail. It provides practical advice for individuals . . . [I]t delivers what few business books ever aspire to achieve—wisdom regarding business and decision making, within a special context: start-up firms.”
—From the... Read more >
Also available as an eBook.

Exam Copy
Negotiation Boot Camp
How to Resolve Conflict, Satisfy Customers, and Make Better Deals
Written by Ed Brodow


Format: Hardcover, 208 pages
Publisher: Broadway Business
On Sale: December 26, 2006
Price: $19.95
ISBN: 978-0-385-51849-9 (0-385-51849-8)

Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation including conquering our fear of confrontation and overcoming the negative behaviors that hold us back, and identifying and developing our personal negotiation style.

Using a wealth of examples from real-life encounters... Read more >

Exam Copy
Jump In
Even If You Don't Know How to Swim
Written by Mark Burnett


Format: Paperback, 320 pages
Publisher: Ballantine Books
On Sale: January 31, 2006
Price: $7.99
ISBN: 978-0-345-48102-3 (0-345-48102-X)

Executive producer Mark Burnett has revolutionized television. So how did a British immigrant with little cash and no connections become his own entertainment empire? In Jump In!, Burnett shares his astounding personal saga of risk and reward, and tells enthralling stories about his shows and their contestants that have never before... Read more >

Exam Copy
Heroz
Empower Yourself, Your Coworkers, Your Company
Written by William Byham and Jeff Cox


Format: Trade Paperback, 224 pages
Publisher: Ballantine Books
On Sale: July 18, 1995
Price: $14.00
ISBN: 978-0-449-90958-4 (0-449-90958-1)

From better decision-making to improved teamwork, the authors present proven, step-by-step techniques for surviving—and thriving—in today’s complex workplace. Read more >

Exam Copy
Zapp! The Lightning of Empowerment
How to Improve Quality, Productivity, and Employee Satisfaction
Written by William Byham and Jeff Cox


Format: Trade Paperback, 224 pages
Publisher: Ballantine Books
On Sale: November 11, 1997
Price: $15.00
ISBN: 978-0-449-00282-7 (0-449-00282-9)

This groundbreaking bestseller shows managers how to revitalize their companies from the ground up, with motivational strategies that encourage employees to take responsibility, use their creativity, and develop a sense of pride in their work.

An accessible guide for the successful managers of tomorrow. Read more >

Exam Copy
No
The Only Negotiating System You Need for Work and Home
Written by Jim Camp


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: June 19, 2007
Price: $24.00
ISBN: 978-0-307-34574-5 (0-307-34574-2)

As Jim Camp's first book, Start with No, gained attention from publications like Harvard Business Review and Fortune, he became a tireless proselytizer for his ideas. During interviews many people wanted to know how his system of negotiating could be applied to their personal lives including day-to-day problems encountered at work... Read more >
Also available as an eBook.

Exam Copy
Start with No
The Negotiating Tools That the Pros Don't Want You to Know
Written by Jim Camp


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: July 9, 2002
Price: $22.95
ISBN: 978-0-609-60800-5 (0-609-60800-2)

Think win-win is the best way to make the deal? Think again. It’s the worst possible way to get the best deal. This is the dirty little secret of corporate America.

For years now, win-win has been the paradigm for business negotiation—the “fair” way for all concerned. But don’t believe it. Today... Read more >
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