Icons of the American Marketplace
Consumer Brand Excellence
Written by American Benchmark Press

Format: Hardcover, 528 pages
Publisher: American Benchmark Press
On Sale: July 31, 2007
Price: $100.00
ISBN: 978-0-307-38345-7 (0-307-38345-8)

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that... Read more >

Stealing MySpace
The Battle to Control the Most Popular Website in America
Written by Julia Angwin

Format: Hardcover, 384 pages
Publisher: Random House
On Sale: March 17, 2009
Price: $27.00
ISBN: 978-1-4000-6694-0 (1-4000-6694-8)

A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert... Read more >

Three Blind Mice
How the TV Networks Lost Their Way
Written by Ken Auletta

Format: Trade Paperback, 656 pages
Publisher: Vintage
On Sale: September 1, 1992
Price: $23.00
ISBN: 978-0-679-74135-0 (0-679-74135-6)

Auletta chronicles the revolution in American business and popular culture that was the story of network television in the 1980s: the big three networks lost a third of their audience and more than half of their annual profits, while takeovers and coups turned NBC and ABC into assets of two megacorporations... Read more >

Powerful Medicines
The Benefits, Risks, and Costs of Prescription Drugs
Written by Jerry Avorn, M.D.

Format: Trade Paperback, 480 pages
Publisher: Vintage
On Sale: August 9, 2005
Price: $15.95
ISBN: 978-1-4000-3078-1 (1-4000-3078-1)

If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than... Read more >

Powerful Medicines
The Benefits, Risks, and Costs of Prescription Drugs
Written by Jerry Avorn, M.D.

Format: Hardcover, 464 pages
Publisher: Knopf
On Sale: August 17, 2004
Price: $27.50
ISBN: 978-0-375-41483-1 (0-375-41483-5)

If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than... Read more >

Critical Condition
How Health Care in America Became Big Business--and Bad Medicine
Written by Donald L. Barlett and James B. Steele

Format: Trade Paperback, 288 pages
Publisher: Broadway
On Sale: October 11, 2005
Price: $14.95
ISBN: 978-0-7679-1075-0 (0-7679-1075-3)

In Critical Condition, award-winning investigative journalists Donald L. Barlett and James B. Steele examine the current, and problematic, state of health care in America.

Barlett and Steele profile patients and doctors seemingly trapped by the system, in the process illuminating what's wrong with the system overall. For instance, doctors recount instances of... Read more >

Higher
A Historic Race to the Sky and the Making of a City
Written by Neal Bascomb

Format: Hardcover, 352 pages
Publisher: Doubleday
On Sale: October 21, 2003
Price: $26.00
ISBN: 978-0-385-50660-1 (0-385-50660-0)

The Roaring Twenties in New York was a time of exuberant ambition, free-flowing optimism, an explosion of artistic expression in the age of Prohibition. New York was the city that embodied the spirit and strength of a newly powerful America.

In 1924, in the vibrant heart of Manhattan, a fierce rivalry was... Read more >

What Made jack welch JACK WELCH
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti

Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)

Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >

Age of Betrayal
The Triumph of Money in America, 1865-1900
Written by Jack Beatty

Format: Trade Paperback, 512 pages
Publisher: Vintage
On Sale: April 8, 2008
Price: $16.95
ISBN: 978-1-4000-3242-6 (1-4000-3242-3)

Age of Betrayal is a brilliant reconsideration of America's first Gilded Age, when war-born dreams of freedom and democracy died of their impossibility. Focusing on the alliance between government and railroads forged by bribes and campaign contributions, Jack Beatty details the corruption of American political culture that, in the words of... Read more >

The World According to Peter Drucker

Written by Jack Beatty

Format: Trade Paperback, 220 pages
Publisher: Broadway
On Sale: December 29, 1998
Price: $13.00
ISBN: 978-0-7679-0302-8 (0-7679-0302-1)

This is a biography on Peter Drucker, arguably the most influential architect of today's corporate society. His views on management industrial organization, business strategy, leadership development and employee motivation have tutored not just companies but countries. Creating a Drucker primer as much as a biography, Jack Beatty has distilled the essence... Read more >

The Number
How the Drive for Quarterly Earnings Corrupted Wall Street and Corporate America
Written by Alex Berenson
Foreword by Mark Cuban

Format: Trade Paperback, 336 pages
Publisher: Random House Trade Paperbacks
On Sale: April 13, 2004
Price: $14.95
ISBN: 978-0-8129-6625-1 (0-8129-6625-2)

In this commanding big-picture analysis of what went wrong in corporate America, Alex Berenson, a top financial investigative reporter for The New York Times, examines the common thread connecting Enron, Worldcom, Halliburton, Computer Associates, Tyco, and other recent corporate scandals: the cult of the number.

Every three months, 14,000 publicly traded companies... Read more >

The Emperors of Chocolate
Inside the Secret World of Hershey and Mars
Written by Joël Glenn Brenner

Format: Trade Paperback, 384 pages
Publisher: Broadway
On Sale: January 4, 2000
Price: $15.95
ISBN: 978-0-7679-0457-5 (0-7679-0457-5)

Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us... Read more >

Mellon
An American Life
Written by David Cannadine

Format: Trade Paperback, 832 pages
Publisher: Vintage
On Sale: February 12, 2008
Price: $19.95
ISBN: 978-0-307-38679-3 (0-307-38679-1)

A Washington Post Best Book of the Year
An Economist Best Book of the Year
A New York Times Book Review Editor’s Choice

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government... Read more >

Factory Girls
From Village to City in a Changing China
Written by Leslie T. Chang

Format: Trade Paperback, 448 pages
Publisher: Spiegel & Grau
On Sale: August 4, 2009
Price: $16.00
ISBN: 978-0-385-52018-8 (0-385-52018-2)

Winner of the 2009 Asian American Literary Award For Nonfiction, given by the Asian American Writers’ Workshop
Winner of the PEN USA Literary Award for Research Nonfiction
A New York Times Notable Book of 2008
One of the Washington Post’s best books of 2008
A Seattle Times best nonfiction book of 2008
One of the Christian... Read more >

The Death of the Banker
The Decline and Fall of the Great Financial Dynasties and the Triumph of the Sma ll Investor
Written by Ron Chernow

Format: Trade Paperback, 144 pages
Publisher: Vintage
On Sale: July 14, 1997
Price: $13.95
ISBN: 978-0-375-70037-8 (0-375-70037-4)

Chernow examines the forces that made dynasties like the Morgans, the Warburgs, and the Rothschilds the financial arbiters of the early 20th century and then rendered them virtually obsolete by century's end. As he traces the shifting balance of power among investors, borrowers, and bankers, Chernow evokes both the grand theater... Read more >

Titan
The Life of John D. Rockefeller, Sr.
Written by Ron Chernow

Format: Trade Paperback, 832 pages
Publisher: Vintage
On Sale: March 30, 2004
Price: $18.95
ISBN: 978-1-4000-7730-4 (1-4000-7730-3)

John D. Rockefeller, Sr.—history’s first billionaire and the patriarch of America’s most famous dynasty—is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul “etched with uncommon objectivity... Read more >

The Warburgs
The Twentieth-Century Odyssey of a Remarkable Jewish Family
Written by Ron Chernow

Format: Trade Paperback, 880 pages
Publisher: Vintage
On Sale: August 23, 1994
Price: $24.00
ISBN: 978-0-679-74359-0 (0-679-74359-6)

Bankers, philanthropists, scholars, socialites, artists, and politicians, the Warburgs stood at the pinnacle of German (and later, German-American) Jewry. They forged economic dynasties, built mansions and estates, assembled libraries, endowed charities, and advised a German kaiser and two American presidents. But their very success made the Warburgs lightning rods for anti-Semitism... Read more >

Hot Property
The Stealing of Ideas in an Age of Globalization
Written by Pat Choate

Format: Hardcover, 368 pages
Publisher: Knopf
On Sale: April 26, 2005
Price: $26.95
ISBN: 978-0-375-40212-8 (0-375-40212-8)

The problem of pirating and counterfeiting has grown from small-scale imitations of Levi’s jeans and Zippo lighters to a phenomenon that costs the United States an estimated $200 billion dollars per year. Pirated DVDs, computer software, designer clothes, and machinery flood global markets, inflicting heavy losses on U.S. businesses, while counterfeit... Read more >

The Last Tycoons
The Secret History of Lazard Frères & Co.
Written by William D. Cohan

Format: Hardcover, 752 pages
Publisher: Doubleday
On Sale: April 3, 2007
Price: $29.95
ISBN: 978-0-385-51451-4 (0-385-51451-4)

A grand and revelatory portrait of Wall Street’s most storied investment bank

Wall Street investment banks move trillions of dollars a year, make billions in fees, pay their executives in the tens of millions of dollars. But even among the most powerful firms, Lazard Frères & Co. stood apart. Discretion, secrecy, and... Read more >

A Consumers' Republic
The Politics of Mass Consumption in Postwar America
Written by Lizabeth Cohen

Format: Trade Paperback, 576 pages
Publisher: Vintage
On Sale: December 30, 2003
Price: $18.00
ISBN: 978-0-375-70737-7 (0-375-70737-9)

The three decades after World War II are often heralded as a “Golden Era” of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation’s economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for... Read more >

The Talent Code
Greatness Isn't Born. It's Grown. Here's How.
Written by Daniel Coyle

Format: Hardcover, 256 pages
Publisher: Bantam
On Sale: April 28, 2009
Price: $25.00
ISBN: 978-0-553-80684-7 (0-553-80684-X)

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.

Whether you’re coaching soccer or teaching a child to play... Read more >

India Unbound
The Social and Economic Revolution from Independence to the Global Information Age
Written by Gurcharan Das

Format: Trade Paperback, 432 pages
Publisher: Anchor
On Sale: April 9, 2002
Price: $15.95
ISBN: 978-0-385-72074-8 (0-385-72074-2)

India today is a vibrant free-market democracy, a nation well on its way to overcoming decades of widespread poverty. The nation’s rise is one of the great international stories of the late twentieth century, and in India Unbound the acclaimed columnist Gurcharan Das offers a sweeping economic history of India from... Read more >

Tulipomania
The Story of the World's Most Coveted Flower & the Extraordinary Passions It Aroused
Written by Mike Dash

Format: Trade Paperback, 288 pages
Publisher: Three Rivers Press
On Sale: January 30, 2001
Price: $13.95
ISBN: 978-0-609-80765-1 (0-609-80765-X)

In the 1630s, visitors to the prosperous trading cities of the Netherlands couldn’t help but notice that thousands of normally sober, hardworking Dutch citizens from every walk of life were caught up in an extraordinary frenzy of buying and selling. The object of this unprecedented speculation was the tulip, a delicate... Read more >

Hamilton's Curse
How Jefferson's Arch Enemy Betrayed the American Revolution--and What It Means for Americans Today
Written by Thomas DiLorenzo

Format: Hardcover, 256 pages
Publisher: Crown Forum
On Sale: October 21, 2008
Price: $25.95
ISBN: 978-0-307-38284-9 (0-307-38284-2)

Two of the most influential figures in American history. Two opposing political philosophies. Two radically different visions for America.

Thomas Jefferson and Alexander Hamilton were without question two of the most important Founding Fathers. They were also the fiercest of rivals. Of these two political titans, it is Jefferson—–the revered author... Read more >

How Capitalism Saved America
The Untold History of Our Country, from the Pilgrims to the Present
Written by Thomas DiLorenzo

Format: Trade Paperback, 304 pages
Publisher: Three Rivers Press
On Sale: August 23, 2005
Price: $14.95
ISBN: 978-1-4000-8331-2 (1-4000-8331-1)

In How Capitalism Saved America. DiLorenzo, a professor of economics, demonstrates how capitalism has made America the most prosperous nation on earth—and how the sort of government regulation that politicians and pundits endorse has hindered economic growth, caused higher unemployment, raised prices, and created many other problems. He propels the reader... Read more >