Format: Trade Paperback, 256 pages Publisher: Broadway Business On Sale: August 20, 1989 Price: $16.95 ISBN: 978-0-385-26542-3 (0-385-26542-5)
"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression...
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Format: Hardcover, 528 pages Publisher: American Benchmark Press On Sale: July 31, 2007 Price: $100.00 ISBN: 978-0-307-38345-7 (0-307-38345-8)
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that...
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Format: Hardcover, 288 pages Publisher: Crown Business On Sale: August 21, 2007 Price: $24.95 ISBN: 978-0-307-33720-7 (0-307-33720-0)
Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other...
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Format: Hardcover, 336 pages Publisher: Crown Business On Sale: July 7, 2009 Price: $26.00 ISBN: 978-0-307-45038-8 (0-307-45038-4)
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
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Format: Trade Paperback, 336 pages Publisher: Dell On Sale: February 8, 2000 Price: $17.00 ISBN: 978-0-440-50827-4 (0-440-50827-4)
Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind. Michael Gelb's How to Think Like Leonardo Da Vinci is an inspiring and...
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Format: Hardcover, 288 pages Publisher: Dell On Sale: June 15, 1999 Price: $17.00 ISBN: 978-0-440-50882-3 (0-440-50882-7)
In the bestselling tradition of The Artist's Way Morning Pages Journal, The Simple Abundance Journal of Gratitude and The Don't Sweat the Small Stuff Workbook comes The How to Think Like Leonardo da Vinci Workbook--the companion volume to Michael Gelb's 1998 Delacorte hardcover bestseller.
Created to structure and motivate the reader's development...
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Format: Trade Paperback, 256 pages Publisher: Schocken On Sale: July 23, 2002 Price: $11.16 ISBN: 978-0-8052-1093-4 (0-8052-1093-8)
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the...
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Format: Trade Paperback, 432 pages Publisher: Random House Trade Paperbacks On Sale: April 12, 2005 Price: $17.00 ISBN: 978-0-8129-7364-8 (0-8129-7364-X)
The Real Thing is a portrait of America’s most famous product and of the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the...
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Format: Hardcover, 336 pages Publisher: Random House On Sale: January 2, 2007 Price: $26.00 ISBN: 978-1-4000-6428-1 (1-4000-6428-7)
Updated, with a New Chapter
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to...
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Format: Trade Paperback, 336 pages Publisher: Three Rivers Press On Sale: September 15, 2009 Price: $15.00 ISBN: 978-0-307-39621-1 (0-307-39621-5)
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged...
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Format: Hardcover, 320 pages Publisher: Crown Business On Sale: August 26, 2008 Price: $26.95 ISBN: 978-0-307-39620-4 (0-307-39620-7)
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.” —From Crowdsourcing
First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by...
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Format: Trade Paperback, 432 pages Publisher: Vintage On Sale: September 5, 2000 Price: $17.95 ISBN: 978-0-375-70719-3 (0-375-70719-0)
By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.
"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising
Format: Hardcover, 320 pages Publisher: Broadway Business On Sale: January 16, 2001 Price: $29.95 ISBN: 978-0-385-49984-2 (0-385-49984-1)
The award-winning design firm that brought the world the Apple mouse, the Palm V, and other cutting-edge products reveals its secrets for fostering innovation-"out of the box" thinking across the world of business. Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving such as: closely...
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Format: Hardcover, 352 pages Publisher: Crown Business On Sale: April 8, 2008 Price: $27.50 ISBN: 978-0-307-38173-6 (0-307-38173-0)
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share...
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Format: Trade Paperback, 496 pages Publisher: Vintage On Sale: January 8, 2002 Price: $15.00 ISBN: 978-0-375-72501-2 (0-375-72501-6)
“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition
Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and...
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Format: Trade Paperback, 256 pages Publisher: Allworth Press On Sale: June 9, 2009 Price: $24.95 ISBN: 978-1-58115-656-0 (1-58115-656-1)
Corporate Creativity is the ultimate guide to how executives and managers can increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.
This book is essential for innovation and business leaders, designers...
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Format: Trade Paperback, 320 pages Publisher: Ten Speed Press On Sale: June 26, 2001 Price: $19.99 ISBN: 978-1-58008-311-9 (1-58008-311-0)
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern...
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Format: Trade Paperback, 416 pages Publisher: Ten Speed Press On Sale: June 8, 2006 Price: $19.95 ISBN: 978-1-58008-773-5 (1-58008-773-6)
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking THINKERTOYS, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive...
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Format: Hardcover, 240 pages Publisher: Crown Business On Sale: October 11, 2005 Price: $24.95 ISBN: 978-1-4000-8093-9 (1-4000-8093-2)
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to...
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Format: Trade Paperback, 224 pages Publisher: Vintage On Sale: March 12, 1985 Price: $24.95 ISBN: 978-0-394-72903-9 (0-394-72903-X)
David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:
How to get a job in advertising How to run an advertising agency How to choose an...
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Format: Hardcover, 336 pages Publisher: Doubleday On Sale: September 15, 2009 Price: $26.95 ISBN: 978-0-385-52496-4 (0-385-52496-X)
Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.
Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously...
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Format: Trade Paperback, 464 pages Publisher: Broadway Business On Sale: January 19, 1999 Price: $17.50 ISBN: 978-0-385-48755-9 (0-385-48755-X)
If knowing the customer is the key to keeping the customer, then businesses in the information age have a greater opportunity than ever before to build even stronger customer relationships. In Enterprise One to One, Don Peppers and Martha Rogers go beyond their now classic One to One Future to show...
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Format: Trade Paperback, 432 pages Publisher: Broadway Business On Sale: January 5, 1999 Price: $21.00 ISBN: 978-0-385-49369-7 (0-385-49369-X)
The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives.
Among the topics covered in the book are: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what...
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Format: Trade Paperback, 464 pages Publisher: Broadway Business On Sale: December 14, 1996 Price: $17.95 ISBN: 978-0-385-48566-1 (0-385-48566-2)
In this book, students will discover an innovative new business paradigm that focuses on increasing the share of each customer's business-one customer at a time-rather than looking only at the share of the entire market. Hailed as the bible for marketers of the future, this completely revised and updated edition-with an...
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Format: Hardcover, 304 pages Publisher: Broadway Business On Sale: June 21, 2005 Price: $24.95 ISBN: 978-0-385-51030-1 (0-385-51030-6)
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of...
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