Advertising and Marketing
36 Featured Titles
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You Are the Message
Written by Roger Ailes
Format: Trade Paperback, 256 pages
Publisher: Broadway Business
On Sale: August 20, 1989
Price: $16.95
ISBN: 978-0-385-26542-3 (0-385-26542-5)
"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression... Read more >
Written by Roger Ailes
Format: Trade Paperback, 256 pages
Publisher: Broadway Business
On Sale: August 20, 1989
Price: $16.95
ISBN: 978-0-385-26542-3 (0-385-26542-5)
"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression... Read more >
Icons of the American Marketplace
Consumer Brand Excellence
Written by American Benchmark Press
Format: Hardcover, 528 pages
Publisher: American Benchmark Press
On Sale: July 31, 2007
Price: $100.00
ISBN: 978-0-307-38345-7 (0-307-38345-8)
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that... Read more >
Consumer Brand Excellence
Written by American Benchmark Press
Format: Hardcover, 528 pages
Publisher: American Benchmark Press
On Sale: July 31, 2007
Price: $100.00
ISBN: 978-0-307-38345-7 (0-307-38345-8)
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that... Read more >
What Made jack welch JACK WELCH
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti
Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)
Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >
How Ordinary People Become Extraordinary Leaders
Written by Stephen H. Baum and Dave Conti
Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: August 21, 2007
Price: $24.95
ISBN: 978-0-307-33720-7 (0-307-33720-0)
Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other... Read more >
Also available as an
eBook.
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan
Format: Hardcover, 336 pages
Publisher: Crown Business
On Sale: July 7, 2009
Price: $26.00
ISBN: 978-0-307-45038-8 (0-307-45038-4)
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >
The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan
Format: Hardcover, 336 pages
Publisher: Crown Business
On Sale: July 7, 2009
Price: $26.00
ISBN: 978-0-307-45038-8 (0-307-45038-4)
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when... Read more >
Also available as an
eBook.
How to Think Like Leonardo da Vinci
Seven Steps to Genius Every Day
Written by Michael J. Gelb
Format: Trade Paperback, 336 pages
Publisher: Dell
On Sale: February 8, 2000
Price: $17.00
ISBN: 978-0-440-50827-4 (0-440-50827-4)
Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind. Michael Gelb's How to Think Like Leonardo Da Vinci is an inspiring and... Read more >
Seven Steps to Genius Every Day
Written by Michael J. Gelb
Format: Trade Paperback, 336 pages
Publisher: Dell
On Sale: February 8, 2000
Price: $17.00
ISBN: 978-0-440-50827-4 (0-440-50827-4)
Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind. Michael Gelb's How to Think Like Leonardo Da Vinci is an inspiring and... Read more >
Also available as an
unabridged audiobook download and an
eBook.
The How to Think Like Leonardo da Vinci Workbook
Your Personal Companion to How to Think Like Leonardo da Vinci
Written by Michael J. Gelb
Format: Hardcover, 288 pages
Publisher: Dell
On Sale: June 15, 1999
Price: $17.00
ISBN: 978-0-440-50882-3 (0-440-50882-7)
In the bestselling tradition of The Artist's Way Morning Pages Journal, The Simple Abundance Journal of Gratitude and The Don't Sweat the Small Stuff Workbook comes The How to Think Like Leonardo da Vinci Workbook--the companion volume to Michael Gelb's 1998 Delacorte hardcover bestseller.
Created to structure and motivate the reader's development... Read more >
Your Personal Companion to How to Think Like Leonardo da Vinci
Written by Michael J. Gelb
Format: Hardcover, 288 pages
Publisher: Dell
On Sale: June 15, 1999
Price: $17.00
ISBN: 978-0-440-50882-3 (0-440-50882-7)
In the bestselling tradition of The Artist's Way Morning Pages Journal, The Simple Abundance Journal of Gratitude and The Don't Sweat the Small Stuff Workbook comes The How to Think Like Leonardo da Vinci Workbook--the companion volume to Michael Gelb's 1998 Delacorte hardcover bestseller.
Created to structure and motivate the reader's development... Read more >
Also available as an
eBook.
Shopping for Identity
The Marketing of Ethnicity
Written by Marilyn Halter
Format: Trade Paperback, 256 pages
Publisher: Schocken
On Sale: July 23, 2002
Price: $11.16
ISBN: 978-0-8052-1093-4 (0-8052-1093-8)
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the... Read more >
The Marketing of Ethnicity
Written by Marilyn Halter
Format: Trade Paperback, 256 pages
Publisher: Schocken
On Sale: July 23, 2002
Price: $11.16
ISBN: 978-0-8052-1093-4 (0-8052-1093-8)
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the... Read more >
Also available as an
eBook.
The Real Thing
Truth and Power at the Coca-Cola Company
Written by Constance L. Hays
Format: Trade Paperback, 432 pages
Publisher: Random House Trade Paperbacks
On Sale: April 12, 2005
Price: $17.00
ISBN: 978-0-8129-7364-8 (0-8129-7364-X)
The Real Thing is a portrait of America’s most famous product and of the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the... Read more >
Truth and Power at the Coca-Cola Company
Written by Constance L. Hays
Format: Trade Paperback, 432 pages
Publisher: Random House Trade Paperbacks
On Sale: April 12, 2005
Price: $17.00
ISBN: 978-0-8129-7364-8 (0-8129-7364-X)
The Real Thing is a portrait of America’s most famous product and of the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the... Read more >
Also available as an
eBook.
Made to Stick
Why Some Ideas Survive and Others Die
Written by Chip Heath and Dan Heath
Format: Hardcover, 336 pages
Publisher: Random House
On Sale: January 2, 2007
Price: $26.00
ISBN: 978-1-4000-6428-1 (1-4000-6428-7)
Updated, with a New Chapter
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to... Read more >
Why Some Ideas Survive and Others Die
Written by Chip Heath and Dan Heath
Format: Hardcover, 336 pages
Publisher: Random House
On Sale: January 2, 2007
Price: $26.00
ISBN: 978-1-4000-6428-1 (1-4000-6428-7)
Updated, with a New Chapter
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to... Read more >
Crowdsourcing
Why the Power of the Crowd Is Driving the Future of Business
Written by Jeff Howe
Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: September 15, 2009
Price: $15.00
ISBN: 978-0-307-39621-1 (0-307-39621-5)
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged... Read more >
Why the Power of the Crowd Is Driving the Future of Business
Written by Jeff Howe
Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: September 15, 2009
Price: $15.00
ISBN: 978-0-307-39621-1 (0-307-39621-5)
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged... Read more >
Crowdsourcing
Why the Power of the Crowd Is Driving the Future of Business
Written by Jeff Howe
Format: Hardcover, 320 pages
Publisher: Crown Business
On Sale: August 26, 2008
Price: $26.95
ISBN: 978-0-307-39620-4 (0-307-39620-7)
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing
First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by... Read more >
Why the Power of the Crowd Is Driving the Future of Business
Written by Jeff Howe
Format: Hardcover, 320 pages
Publisher: Crown Business
On Sale: August 26, 2008
Price: $26.95
ISBN: 978-0-307-39620-4 (0-307-39620-7)
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing
First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by... Read more >
Also available as an
unabridged audio CD,
unabridged audiobook download,
eBook and a
trade paperback.
Millennials Rising
The Next Great Generation
Written by Neil Howe and William Strauss
Illustrated by R.J. Matson
Format: Trade Paperback, 432 pages
Publisher: Vintage
On Sale: September 5, 2000
Price: $17.95
ISBN: 978-0-375-70719-3 (0-375-70719-0)
By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.
"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising
In this remarkable account... Read more >
The Next Great Generation
Written by Neil Howe and William Strauss
Illustrated by R.J. Matson
Format: Trade Paperback, 432 pages
Publisher: Vintage
On Sale: September 5, 2000
Price: $17.95
ISBN: 978-0-375-70719-3 (0-375-70719-0)
By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.
"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising
In this remarkable account... Read more >
Also available as an
eBook.
The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
Written by Thomas Kelley
Format: Hardcover, 320 pages
Publisher: Broadway Business
On Sale: January 16, 2001
Price: $29.95
ISBN: 978-0-385-49984-2 (0-385-49984-1)
The award-winning design firm that brought the world the Apple mouse, the Palm V, and other cutting-edge products reveals its secrets for fostering innovation-"out of the box" thinking across the world of business. Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving such as: closely... Read more >
Lessons in Creativity from IDEO, America's Leading Design Firm
Written by Thomas Kelley
Format: Hardcover, 320 pages
Publisher: Broadway Business
On Sale: January 16, 2001
Price: $29.95
ISBN: 978-0-385-49984-2 (0-385-49984-1)
The award-winning design firm that brought the world the Apple mouse, the Palm V, and other cutting-edge products reveals its secrets for fostering innovation-"out of the box" thinking across the world of business. Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving such as: closely... Read more >
Also available as an
eBook.
The Game-Changer
How You Can Drive Revenue and Profit Growth with Innovation
Written by A.G. Lafley and Ram Charan
Format: Hardcover, 352 pages
Publisher: Crown Business
On Sale: April 8, 2008
Price: $27.50
ISBN: 978-0-307-38173-6 (0-307-38173-0)
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share... Read more >
How You Can Drive Revenue and Profit Growth with Innovation
Written by A.G. Lafley and Ram Charan
Format: Hardcover, 352 pages
Publisher: Crown Business
On Sale: April 8, 2008
Price: $27.50
ISBN: 978-0-307-38173-6 (0-307-38173-0)
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share... Read more >
Also available as an
abridged audio CD,
abridged audiobook download,
unabridged audiobook download and an
eBook.
The Best Business Stories of the Year: 2002 Edition
Edited by Andrew Leckey and Ken Auletta
Format: Trade Paperback, 496 pages
Publisher: Vintage
On Sale: January 8, 2002
Price: $15.00
ISBN: 978-0-375-72501-2 (0-375-72501-6)
“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition
Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and... Read more >
Edited by Andrew Leckey and Ken Auletta
Format: Trade Paperback, 496 pages
Publisher: Vintage
On Sale: January 8, 2002
Price: $15.00
ISBN: 978-0-375-72501-2 (0-375-72501-6)
“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 edition
Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and... Read more >
Corporate Creativity
Developing an Innovative Organization
Written by Thomas Lockwood and Thomas Walton
Format: Trade Paperback, 256 pages
Publisher: Allworth Press
On Sale: June 9, 2009
Price: $24.95
ISBN: 978-1-58115-656-0 (1-58115-656-1)
Corporate Creativity is the ultimate guide to how executives and managers can increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.
This book is essential for innovation and business leaders, designers... Read more >
Developing an Innovative Organization
Written by Thomas Lockwood and Thomas Walton
Format: Trade Paperback, 256 pages
Publisher: Allworth Press
On Sale: June 9, 2009
Price: $24.95
ISBN: 978-1-58115-656-0 (1-58115-656-1)
Corporate Creativity is the ultimate guide to how executives and managers can increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.
This book is essential for innovation and business leaders, designers... Read more >
Cracking Creativity
The Secrets of Creative Genius
Written by Michael Michalko
Format: Trade Paperback, 320 pages
Publisher: Ten Speed Press
On Sale: June 26, 2001
Price: $19.99
ISBN: 978-1-58008-311-9 (1-58008-311-0)
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern... Read more >
The Secrets of Creative Genius
Written by Michael Michalko
Format: Trade Paperback, 320 pages
Publisher: Ten Speed Press
On Sale: June 26, 2001
Price: $19.99
ISBN: 978-1-58008-311-9 (1-58008-311-0)
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern... Read more >
Thinkertoys
A Handbook of Creative-Thinking Techniques
Written by Michael Michalko
Format: Trade Paperback, 416 pages
Publisher: Ten Speed Press
On Sale: June 8, 2006
Price: $19.95
ISBN: 978-1-58008-773-5 (1-58008-773-6)
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking THINKERTOYS, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive... Read more >
A Handbook of Creative-Thinking Techniques
Written by Michael Michalko
Format: Trade Paperback, 416 pages
Publisher: Ten Speed Press
On Sale: June 8, 2006
Price: $19.95
ISBN: 978-1-58008-773-5 (1-58008-773-6)
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking THINKERTOYS, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive... Read more >
The Art of Pricing
How to Find the Hidden Profits to Grow Your Business
Written by Rafi Mohammed
Format: Hardcover, 240 pages
Publisher: Crown Business
On Sale: October 11, 2005
Price: $24.95
ISBN: 978-1-4000-8093-9 (1-4000-8093-2)
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to... Read more >
How to Find the Hidden Profits to Grow Your Business
Written by Rafi Mohammed
Format: Hardcover, 240 pages
Publisher: Crown Business
On Sale: October 11, 2005
Price: $24.95
ISBN: 978-1-4000-8093-9 (1-4000-8093-2)
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to... Read more >
Also available as an
eBook.
Ogilvy on Advertising
Written by David Ogilvy
Format: Trade Paperback, 224 pages
Publisher: Vintage
On Sale: March 12, 1985
Price: $24.95
ISBN: 978-0-394-72903-9 (0-394-72903-X)
David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:
How to get a job in advertising
How to run an advertising agency
How to choose an... Read more >
Written by David Ogilvy
Format: Trade Paperback, 224 pages
Publisher: Vintage
On Sale: March 12, 1985
Price: $24.95
ISBN: 978-0-394-72903-9 (0-394-72903-X)
David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:
How to get a job in advertising
How to run an advertising agency
How to choose an... Read more >
Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: Hardcover, 336 pages
Publisher: Doubleday
On Sale: September 15, 2009
Price: $26.95
ISBN: 978-0-385-52496-4 (0-385-52496-X)
Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.
Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously... Read more >
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer
Format: Hardcover, 336 pages
Publisher: Doubleday
On Sale: September 15, 2009
Price: $26.95
ISBN: 978-0-385-52496-4 (0-385-52496-X)
Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.
Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously... Read more >
Also available as an
eBook and a
trade paperback.
Enterprise One to One
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 464 pages
Publisher: Broadway Business
On Sale: January 19, 1999
Price: $17.50
ISBN: 978-0-385-48755-9 (0-385-48755-X)
If knowing the customer is the key to keeping the customer, then businesses in the information age have a greater opportunity than ever before to build even stronger customer relationships. In Enterprise One to One, Don Peppers and Martha Rogers go beyond their now classic One to One Future to show... Read more >
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 464 pages
Publisher: Broadway Business
On Sale: January 19, 1999
Price: $17.50
ISBN: 978-0-385-48755-9 (0-385-48755-X)
If knowing the customer is the key to keeping the customer, then businesses in the information age have a greater opportunity than ever before to build even stronger customer relationships. In Enterprise One to One, Don Peppers and Martha Rogers go beyond their now classic One to One Future to show... Read more >
Also available as an
eBook.
The One to One Fieldbook
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 432 pages
Publisher: Broadway Business
On Sale: January 5, 1999
Price: $21.00
ISBN: 978-0-385-49369-7 (0-385-49369-X)
The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives.
Among the topics covered in the book are: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what... Read more >
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 432 pages
Publisher: Broadway Business
On Sale: January 5, 1999
Price: $21.00
ISBN: 978-0-385-49369-7 (0-385-49369-X)
The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives.
Among the topics covered in the book are: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what... Read more >
The One to One Future
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 464 pages
Publisher: Broadway Business
On Sale: December 14, 1996
Price: $17.95
ISBN: 978-0-385-48566-1 (0-385-48566-2)
In this book, students will discover an innovative new business paradigm that focuses on increasing the share of each customer's business-one customer at a time-rather than looking only at the share of the entire market. Hailed as the bible for marketers of the future, this completely revised and updated edition-with an... Read more >
Written by Don Peppers and Martha Rogers
Format: Trade Paperback, 464 pages
Publisher: Broadway Business
On Sale: December 14, 1996
Price: $17.95
ISBN: 978-0-385-48566-1 (0-385-48566-2)
In this book, students will discover an innovative new business paradigm that focuses on increasing the share of each customer's business-one customer at a time-rather than looking only at the share of the entire market. Hailed as the bible for marketers of the future, this completely revised and updated edition-with an... Read more >
Also available as an
eBook.
Return on Customer
Creating Maximum Value From Your Scarcest Resource
Written by Don Peppers and Martha Rogers
Format: Hardcover, 304 pages
Publisher: Broadway Business
On Sale: June 21, 2005
Price: $24.95
ISBN: 978-0-385-51030-1 (0-385-51030-6)
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of... Read more >
Creating Maximum Value From Your Scarcest Resource
Written by Don Peppers and Martha Rogers
Format: Hardcover, 304 pages
Publisher: Broadway Business
On Sale: June 21, 2005
Price: $24.95
ISBN: 978-0-385-51030-1 (0-385-51030-6)
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of... Read more >
Also available as an
eBook.
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