The Predictioneer's Game
Using the Logic of Brazen Self-Interest to See and Shape the Future
Written by Bruce Bueno De Mesquita

Format: Hardcover, 272 pages
Publisher: Random House
On Sale: September 29, 2009
Price: $27.00
ISBN: 978-1-4000-6787-9 (1-4000-6787-1)

Bruce Bueno de Mesquita is a master of game theory, which is a fancy label for a simple idea: People compete, and they always do what they think is in their own best interest. Bueno de Mesquita uses game theory and its insights into human behavior to predict and even engineer... Read more >

Saving Capitalism
Keeping America Strong
Written by Pat Choate

Format: Trade Paperback, 288 pages
Publisher: Vintage
On Sale: September 8, 2009
Price: $15.00
ISBN: 978-0-307-47483-4 (0-307-47483-6)

In this urgent dissection of the U.S. financial system, well-known economist and bestselling writer Pat Choate demonstrates the true gravityof our currentcrisisand forcefully argues for bold action to repair a capitalist systemin desperate need of reform.

A long-time critic of the free-market absolutism that brought about the current financial crisis, Choate puts... Read more >

The Selling of the American Economy
How Foreign Companies Are Remaking the American Dream
Written by Micheline Maynard

Format: Hardcover, 272 pages
Publisher: Broadway Business
On Sale: October 20, 2009
Price: $26.00
ISBN: 978-0-385-52052-2 (0-385-52052-2)

As unemployment rises, the American auto industry crumbles, and more and more jobs continue to be outsourced to India, China, Mexico, and the like, the fate of the American worker has never looked quite so grim. As a result, many Americans, deeply protective of the few jobs that still exist, increasingly... Read more >

Adland
Searching for the Meaning of Life on a Branded Planet
Written by James P. Othmer

Format: Hardcover, 336 pages
Publisher: Doubleday
On Sale: September 15, 2009
Price: $26.95
ISBN: 978-0-385-52496-4 (0-385-52496-X)

Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.

Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously... Read more >

The Pixar Touch

Written by David A. Price

Format: Trade Paperback, 320 pages
Publisher: Vintage
On Sale: May 5, 2009
Price: $16.00
ISBN: 978-0-307-27829-6 (0-307-27829-8)

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot... Read more >

The Greatest Trade Ever
The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History
Written by Gregory Zuckerman

Format: Hardcover, 304 pages
Publisher: Broadway Business
On Sale: November 3, 2009
Price: $26.00
ISBN: 978-0-385-52991-4 (0-385-52991-0)

In 2006, hedge fund manager John Paulson realized something few others suspected--that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing... Read more >